The Bar Towel

GregClow · Joined: 10 Aug 2001 Posts: 3818 Location: Parkdale

The announcement below was released today by the LCBO.

The most important bit to note is that unlike last year's lottery distribution, this year's batch will be sold on a first come first served basis.

Good luck!

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Sam Adams Utopias is back and we are pleased to provide the following update.

· LCBO has purchased 210 bottles (710 mL) of 2011 Utopias for customers.

· Like last year, it will retail for $114.95 per 710 mL bottle.

· Due to the extremely limited availability of this product, and to ensure all customers have an equal opportunity to purchase it, the LCBO will be offering Utopias on a first-come, first-served basis by telephone only, not in LCBO stores or online. Payment may be made by Visa, MasterCard or American Express. Orders will be shipped to the LCBO store of the customer’s choice at no extra charge.

Order by Telephone

· Sam Adams Utopias will be available to purchase by telephone beginning at 9 a.m. on Friday, November 18 by calling the Vintages Sales Centre at 416 365-5767, or toll free 1-800-266-4764 (Monday – Friday 8:30 a.m. – 6:00 p.m., Saturday 9:00 a.m. - 6:00 p.m.).

· Again, due to the very limited availability of this product, there will be a limit of one bottle per customer. We expect this product to sell out quickly so customers are encouraged to call early.

As you know, Sam Adams Utopias is considered by some beer collectors to be the culmination of the art of brewing. The 2011 release, which the LCBO is offering, is a blend of batches, some aged as long as 16 years in bourbon, sherry and port casks. Utopias is meant to be enjoyed more in the manner of a fine sherry, brandy or Cognac.

kafercrazy · Joined: 01 Mar 2011 Posts: 265 Location: Peterborough, ON

wow, the wife would kill me.

icemachine · Joined: 12 Mar 2007 Posts: 2133 Location: Aurora, ON

So how many people do they have working the phones? Any Oenophiles in here have experience getting limited wines this way?
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"Everything ... is happening" - Bob Cole

JeffPorter · Joined: 26 Jul 2011 Posts: 2126 Location: Brampton, ON

Ale's What Cures Ya · Joined: 18 Apr 2006 Posts: 1083 Location: The Thirsty Dog

TheBeeraholic · Joined: 05 Aug 2011 Posts: 490 Location: Whitby, ON

Still have a bottle and a half from the auction last year. I had 12-15 people call in for the Lottery last year and luckly three of us hit. A close buddy decided to keep the third. Enjoyed what I've had of the first bottle going to try to get another one this year, would be interesting to compare the two.

pootz · Joined: 20 Oct 2004 Posts: 2021

Worth every penny.

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Gambrinus rules!

uno99 · Joined: 20 Feb 2011 Posts: 51 Location: Toronto

Is this a good price for this Vs. what it typically sells for in the US?

icemachine · Joined: 12 Mar 2007 Posts: 2133 Location: Aurora, ON

Extremely rare that any store sells it for under $120. 2x that on the internets
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"Everything ... is happening" - Bob Cole

ritzkiss · Joined: 13 Jul 2009 Posts: 397 Location: East York, Toronto

It's a ridiculously good price comparatively but still, hard to shell out that kind of money for some people.

xocoatl · Posted: Thu Nov 03, 2011 5:57 pm Post subject:

When I was in Buffalo this past weekend, village beer merchant had a bottle, and were asking about $220 for it if I recall correctly (and it was from this years batch)

lyndonk · Joined: 26 Sep 2011 Posts: 12 Location: Toronto

Noobie question but how long will this brew last once opened? I noticed once that Beer Bistro sells it by the ounce...Or I think it used to? Would need more than my regular duo to finish that bottle in a sitting...

GregClow · Joined: 10 Aug 2001 Posts: 3818 Location: Parkdale

RayOhm · Joined: 10 Feb 2011 Posts: 204 Location: Guelph

definitely gonna try to get one. thanks for the heads up Greg.
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I don’t care what the U.N. says, I don’t recognize countries that don’t produce beer.

uno99 · Joined: 20 Feb 2011 Posts: 51 Location: Toronto