Hunter said when Molson Brewing Co. entered into the agreement, they actually became the co-developer, building out the space of the microbrewery, which is about 1,000 square feet, for about $1.5 million. The arena built the associated bar and food concession, which are 3,000 square feet and 2,000 square feet, respectively.
The most popular brands of the fresh-brewed draft beer at Air Canada are Molson Canada and Coors Lite. The microbrewery also makes a Bohemian Ale and Toronto's Own, both fairly popular, but Hunter said they have found 90% of patrons want typical brand beer. The beer is served in plastic cups of 14 ounces for $4.75 and 32 ounces for $9.
"By law we have to provide other brands, but they are in limited locations," Hunter said.
Maple Leaf Sports & Entertainment’s ‘Fan Advocate’ forwarded your comments to our attention. Thank you for feedback. Molson is a proud corporate sponsor of not only the sport franchises which play at the ACC (Leafs, Raptors and Rock) but of the building itself. The ACC’s customers are also our own which is why is it vital that we not only thank you for your support of the teams but for your support of our beers as well.
Let me provide you with some background to help explain our current product selection available from the Rickard’s Brewhouse. When Molson and Maple Leaf Sport & Entertainment first entered into an agreement to build a brewery on site the number one objective for both parties was simple … to produce quality, fresh beers for our consumers. The brewery presented Molson with a great opportunity to showcase our brewmasters’ craft, niche brews since our highly popular brands were to be available from the concessions. It was determined by both parties to utilize the brewery to rotate a selection of micro style brands to provide a variety to the consumer. This is why in the inaugural year, we brought you Toronto’s Own and Bohemian. It was never the intention to maintain the life span of these brands for more than one season. With that said, after reviewing the brewery’s first year performance through on-site feedback from our consumers we were overwhelmed with the request to offer Rickard’s Red in our product lineup. We did not want to sacrifice the success of our other brands being offered through the concessions to put Rickard’s on tap so we decided to turn the brewery into the Rickard’s Brewhouse where Rickard’s Red would be brewed on site to meet ACC’s production needs. While Rickard’s Red still fits into the niche beer category, we also wanted to maintain our commitment to producing unique craft beers for ACC consumers. Rickard’s Gold was created by the brewery’s on-site brewer, Paul Swindall to fulfill this requirement. To date, we have received positive feedback on this brand. So while you will no longer see your old favourites, we hope that you will sample some of the new craft beers to be introduced at the beginning of each Leaf season.
Spab wrote:More recently, with Molson owning Creemore, Creemore Lager is now available in a few spots in the ACC. If you're going to the arena, that's probably the best bet (or drinking at beerbistro before).
kwjd wrote:I haven't noticed Creemore anywhere in the ACC.
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