Charcoal invested $1.8 million to launch Beertown Cambridge and is spending $2.3 million to open Beertown Waterloo.
According to Palubiski, it’s all based on the “beer renaissance” that’s been taking place over the past decade, which he likens to the “wine renaissance” that preceded it in the 1990s.
In the 1980s, the company’s anchor restaurant in Kitchener, the Charcoal Steakhouse, could get by offering a ho-hum selection of wines like Mouton Cadet and Black Tower.
But a push by the wine companies to promote more sophisticated vintages raised the bar and customers started expecting them on the menu.
The same leap forward happened in the beer industry with the arrival of craft beers, quality imports and an explosion of flavours such as apple, wheat and raspberry beer, which were designed to appeal to people who never liked ales and lagers in the first place, he says.
So Charcoal, which has never been one to rest on its laurels, decided to jump onto this beer bandwagon.
NRman wrote:ic from facebook
Belgian wrote:Does Keith's prevent them from listing a REAL India Pale Ale?
Because those who dislike it, dislike it a lot...
Ale's What Cures Ya wrote:Went to this place for the first time a couple weekends ago.
Lame, sanitized, corporate version of a beer bar. Between the nearly zero interesting taps and the composition of the crowd I'll never be returning.
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