Didn't you know? You can only comment on labels on The Bar Towel if you have something positive to say. Say something slightly negative or constructive and all of a sudden you're a label eating poop head.Bobsy wrote:(sigh)
So appearance counts for nothing? Well that certainly explains a lot about the world.
Seriously fellas, if you don't think that appearance isn't a factor in some people's purchasing decisions I don't think you really understand anything about how to create and sell a product.
The simple fact is that most people's first impression of any consumer product is the packaging.
I mean, if you knew nothing about the Russian Gun or—on the opposite end of the spectrum, easily the brewery with the best brand identity and design in Ontario, maybe even all of Canada—Beau's Lugtread, and you were faced with a choice between the two, which would you pick? The one with the really neat packaging and design or the one with the cheap looking, badly designed label?
And I don't say this to be insulting to anyone at Grand River. But I would assume the fact that they're listing their beers at the LCBO means they have aspirations outside of just selling beer at their brewery to people in the know, and one of the best things they could do is invest in a solid design, from the ground up. Build their brand starting with a redesign of their logo and create labels which communicate quality. That'll get people to try the beer and hopefully come back for more.
Anyway, that's just my opinion--other people seem to like the labels. So what do I know? Either way I'll keep buying their beer and I hope they do well at the LCBO.
