Kel Varnsen wrote:That is a pretty good idea. Although with complaints about the packs being boring it makes me wonder, what would other Bar Towlers suggest as non-boring options for these packs? Keep in mind the proucts have to be something that would appeal to someone who is "discovering" craft beer, it would also have to be a product that a given brewer can make a lot of. It would also have to be a product where if a customer tries it and likes it they can buy more of; no point in putting a one-off like a Beau's Wild Oats beer in those things, because if someone tries it and likes it they might never be able to buy it again.
I disagree. The Showcase pack should be used to show off what the brewers can do. I would do a region-themed pack for the other parts of the province that doesn't really get particular beers other than the flagship ones. For example an Eastern Ontario pack (Beau's, Church Key, Kichesippi) with seasonals or one-offs for Southern Ontario. Or maybe a one brewery focused pack for other parts of the province like Grand River.