Rob Creighton wrote:MatttthewGeorge wrote:Belgian wrote:midlife crisis wrote:Orwellian.
Not to mention Kafkaesque, I'm picturing 'The Trial.'
But didn't F&M know in advance? I mean the 4% labeling regs, not the byzantine ways of the Board.
No, we didn't know. Been selling that beer as Light for years. They don't have a problem with that until it's on their shelves. But as I said, our 6 pack has been in the system for 8+ months with no issue. Basically they didn't catch their error back then, we never knew this was an issue, and now that they've caught it they've delayed our time-sensitive listing now.
My greatest concern is why Matt spells light with a capital "L". Far too much respect for light beers I think. And this comes from a guy who makes a 3.5% beer. Matt is a young fella which profiles him with all the young "I Need Strong Beer" geeks (including Belgian _ nyuk, nyuk, nyuk). The latest trend to "session" beers in the states is the natural evolution from the over reaction to the natural guilt to having created coors light. (notice: no caps)
Well, when I capitalize it Light I'm speaking of the brand; when speaking of the style I use lowercase. I'm using this new method they've taught us young fella's at school called "Grammar". If I had known the old timers like yourself were going to have trouble with it, I would have tried to communicate in a fashion you would understand: