Masterplan wrote:Is it that they make it expensive or are they just cashing in on hype via supply and demand?
my quick 2 cents on this.
don't blame just the brewery.
the government and the LCBO (in practical terms, 2 separate entities looking to profit) take their taxes and/or mark-up on the beer.
there's also the business side. an agent has to make money for what they do. it's a volume-driven business, and doing one-off web orders really isn't a way to make a shitload of money. so there's (justifiable) mark-up there.
there's also inherent risk. you hope this will all sell out within the month. the LCBO doesn't really guarantee long-term (or even longer short term) warehouse space for all agents. i can't speak for Keep6 and i have no idea how long they can keep their items in the warehouse, but the big ol' LCBO can de-list your item after time, in which they literally have the right to confiscate all remaining goods.
it's a fucked up model and this is why a lot of european breweries have zero desire to have their beer in Ontario. too many hoops and headaches