Old Credit going up 3$ a bottle.

[cattersley]

Old Credit beers are right 3.50$ per bottle, according to a picture on this they are going up to 6.50! WTF.

http://www.doingbusinesswithlcbo.com/tr ... 14_icb.pdf

[GregClow]

Old Credit beers are right 3.50$ per bottle, according to a picture on this they are going up to 6.50! WTF.

http://www.doingbusinesswithlcbo.com/tr ... 14_icb.pdf

I'm assuming you're referring to the "shelf talker" image on page 107 of that PDF document?

If you look more closely, you'll see that while the bottle and main title on the image are Old Credit Amber, the smaller text description of it being an "anniversary brew" that's "loaded with so much hops" seems to be referring 10 Bitter Years, which is also on the list of beers elsewhere on the page. And 10BY sells for $6.50.

In other words - it's a mock-up, not a real image.

[cattersley]

Not enough sleep lately. My mistake. Ignore folks!