Members of Ontario’s Standing Committee on Finance and Economic Affairs expressed surprise on learning last month of the price differential between what licencees pay at The Beer Store for premium brands and what the public is charged. The Canadian Restaurants and Foodservices Association presented a chart showing a 24-pack of Molson Canadian, for example, costs the public $34.95 while a licencee pays $44.75, and a 24-pack of Labatt Blue cost the public $29.95 and a licencee $44.75 — a markup of almost 50 per cent.
But a spokesman for The Beer Store, which operates 440 retail stores across Ontario serving more than 16,000 licenced customers, said don’t blame his company.
“It’s not a markup from The Beer Store … we’re not involved in setting the prices,” said Jeff Newton. He said the brewers themselves determine what’s charged, and they pay The Beer Store to be their sales agent.
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