kinguy wrote:Derek wrote:GregClow wrote:I should note that the "Big Wheel" in the name doesn't refer to the kid's toy, but to the penny-farthing bicycle being used for the logo.
The kid's toy could be an interesting label/ad campaign:
http://www.zazzle.com/this_is_how_i_rol ... 4854492117
I know I have a strange sentimental attachment to my old big wheel.
Nah, the LLBO would never allow it...drinking and driving, you know.
It could lure children into the bottle as well...
Seriously though... they're calling it an almost pale ale and obviously directing it to the mainstream consumer. Heck, even if it had 28 IBU's a lot of people here would think it was pedestrian. But every brewery needs a go-to beer (especially in these times).
And if this provides cash flow for them to do more interesting one-offs... even better! (I know Jamie would like to).
On edit, I'm not sure what I was thinking/drinking, 'cause its obviously UK hops in this one...
"and if this becomes a gateway beer that gives people a taste for Amarillo hops, that'd be great!"