a very odd way to introduce a new brewery in to the Ontario marketplace.....Blankboy wrote:Spearhead is, frustratingly, the most expensive Craft Beer in Ontario. It will certainly deter me from having as much of it as I'd like.
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Spearhead Hawaiian Pale Ale
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I agree and I think it's weird.(Rhino is definitely the place to drink it though)TheSevenDuffs wrote:a very odd way to introduce a new brewery in to the Ontario marketplace.....Blankboy wrote:Spearhead is, frustratingly, the most expensive Craft Beer in Ontario. It will certainly deter me from having as much of it as I'd like.
But then, they marketed and advertised like crazy right out of the gate...When they launched they were paying for the glasses of beer to and they seemed to be launching at at every place under the sun in that two week period
Also, ever been to their website? Large budget productions on how and why they chose the glass they did...
I think he/they spent a lot of money early on, so maybe that's part of it...And hey we keep buying out the batches, so...
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Introducing a more expensive product can create intrigue, even if the product is not intrinsically better than, say Smashbomb or Mad Tom. I'm just offering that opinion, YMMV.JeffPorter wrote:I agree and I think it's weird.(Rhino is definitely the place to drink it though)TheSevenDuffs wrote:a very odd way to introduce a new brewery in to the Ontario marketplace.....Blankboy wrote:Spearhead is, frustratingly, the most expensive Craft Beer in Ontario. It will certainly deter me from having as much of it as I'd like.
But a high price can be great advertising, since we are all suckers on a consumer-programmed level.
In Beerum Veritas
I suspect that is the goal, but I guess the question is do you want to sell 1 pint to a new customer, or 5 to someone you have already convinced?Belgian wrote: Introducing a more expensive product can create intrigue, even if the product is not intrinsically better ... But a high price can be great advertising, since we are all suckers on a consumer-programmed level.
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The price point is certainly curious but the beer even more so. I've had it at about 5 different establishments now and it has had a wide variance from average to great. I remember reading that they're doing some sort of keg conditioning that means it's more up to the bars in keeping it in top shape. I have no problem paying a little more for a top-notch product but when there is such a wide variance and a decent chance that the product is not in top form I balk a little at paying a premium price.
Those who like it, like it a lot! And I'm not just making a Keith's joke. I've observed hop-tolerant drinkers tend to like it fanatically, and some non-hop lovers think it's awful.JerCraigs wrote:I suspect that is the goal, but I guess the question is do you want to sell 1 pint to a new customer, or 5 to someone you have already convinced?Belgian wrote: Introducing a more expensive product can create intrigue, even if the product is not intrinsically better ... But a high price can be great advertising, since we are all suckers on a consumer-programmed level.
And Jer I don't lnow if price matters to their bottom line, in overall units sold VS profit per unit (ie do they make just as much money selling less for more, who can say.) Maybe the more 'frugal' consumers are not important if all product turns over regardless.
The thistle-shape glassware comment is relevant, I guess we pay for that too and it's unusual, classy and functional. Again creates strong branding & product intrigue.
In Beerum Veritas
The reason for the glass, in my opinion is, so that establishments charge you for a full pint even though it's not a pint glass.Belgian wrote:The thistle-shape glassware comment is relevant, I guess we pay for that too and it's unusual, classy and functional. Again creates stong branding & product intrigue.
Ka-ching!
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LOL right, because (see any thread about reliable pint servings in Ontario - slash - Duggan's Brewery...)Blankboy wrote:The reason for the glass, in my opinion is, so that establishments charge you for a full pint even though it's not a pint glass.Belgian wrote:The thistle-shape glassware comment is relevant, I guess we pay for that too and it's unusual, classy and functional. Again creates stong branding & product intrigue.
Ka-ching!
What I'm suggesting is at least you have a chance of getting a consistent 400ml in this case, in a standard glass marked at fill line. And to play devil's advocate I had the impression the thistle is usually not as big as 20 oz or 500 ml. Am I wrong?
In Beerum Veritas
I'm not arguing the size of the glass, establishments are being told they have to serve the beer in Spearhead's glass while charging you for a full pint.Belgian wrote:What I'm saying is at least you have a chance of getting 400ml in this case, in a standard glass market at fill line. And to play devil's advocate I had the impression the thistle is usually not as big as 20 oz or 500 ml.
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