Funny story related to this:Rob Creighton wrote:To get around some of our relic alcohol laws where beers from other provinces were treated and taxed as imports. Moosehead purchased Niagara Brewing Co when it was located on Lundy's Lane in Niagara Falls. It served to allow them to sell as a domestic and improve their margin on beer sold in Ontario.
The facility wasn't set to produce enough product in Ontario so they sold the building to Niagara's Best (now the Syndicate) and moved to the just emptied Cool plant in Brampton.
Some friends and I visited the Lundy's Lane location of Niagara's Best soon after they opened, and while we were eating lunch, a couple came in who were upset because they expected the location to be the James Ready Brewery which they had driven quite a distance to visit.
The hostess had no idea what they were talking about, so I chimed in to tell them that James Ready was just a brand of Moosehead, and that Moosehead had moved to the Brampton plant.
They replied "well, I guess we're driving to Brampton." I told them that even if they went there, there probably wouldn't be much for them to see, as it was unlikely that the brewery offered tours. But that didn't matter, because James Ready was their favourite beer, and they needed to see where it was made.