zane9 wrote:Brothers just posted this on Facebook! Love it.
"We turned crap beer into craft beer, substituting macro light lager for our brewing water when making a 6.5% American I.P.A. Check out the video!"
https://youtu.be/D54mn1JWavE
zane9 wrote:Clearly some kickstarter/crowdfunding campaigns are more about marketing, customer engagement, and building loyalty than an actual need for hard cash to establish the business.
Look at the campaign launched by the start-up SHED Brewing in Dundas (Hamilton). The objective is to restore the original brick of its historic building, and "return the old Dundas Curling and Skating Rink sign and return the Bus Destination banner." SHED has already purchased and is installing its brewing equipment, the head brewer is in place, etc.
Would the owners have restored the brick and signage, regardless? Quite likely. But this is a clever idea aimed squarely at their future customers, heritage architecture loyalists, and so on.
zane9 wrote:Brothers just posted this on Facebook! Love it.
"We turned crap beer into craft beer, substituting macro light lager for our brewing water when making a 6.5% American I.P.A. Check out the video!"
https://youtu.be/D54mn1JWavE
S. St. Jeb wrote:zane9 wrote:Brothers just posted this on Facebook! Love it.
"We turned crap beer into craft beer, substituting macro light lager for our brewing water when making a 6.5% American I.P.A. Check out the video!"
https://youtu.be/D54mn1JWavE
Thanks for posting this, I found it amusing. Despite what someone else says, you hardly have to justify why you "loved it". Not sure what's behind all those questions.
atomeyes wrote:
i watched the video.
just wondering what it was that you loved.
and a serious question: do you work for the brewery? you also created this other post/thread before about the same brewery.
...
you've taken an interest to this brewery. maybe it's in your home town? maybe you know the brewers? maybe you sincerely love everything they're doing? i don't know.
but i'm missing what you're into re: this latest youtube video
TheSevenDuffs wrote:Add me to the camp who thinks that video was just awful ... at least the minute or so that I could actually make it through was.
So far, I have to say that I am very unimpressed by these guys. I hope they lose some of the "bro" thing they have going and reinvent themselves.
Kish84 wrote: I am curious about what animal cruelty groups think
napoleon wrote:Let's not pick on someone who's clearly an active and engaged BarTowel member. Someone who's posted here over 400 times on a variety of topics is clearly not a shill.
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