BakaGaijin wrote:A 'smith' is generally associated with a trade or craftsmen i.e. Blacksmith, Goldsmith, Locksmith, Gunsmith, Bladesmith, etc.
I have also assumed that AleSmith was a play on these words. i.e. someone who crafts beer. Hence the Blacksmith anvil in the logo.
I know. I too assumed Belgian wasn't being serious.