Sexism in beer labels in Ontario

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atomeyes
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Sexism in beer labels in Ontario

Postby atomeyes » Sat May 20, 2017 5:31 am

boney wrote:
I also agree with Portwood. I really like Nickel Brook, but the image on the current Naughty Neighbour cans really needs to be retired.

their tonedeafness on NN and Immodest packaging has resulted in me not buying a single beer of theirs in a long, long time.
first, Naughty Neighbour's current can looks ugly REGARDLESS of the "sexy" drawing.
the drawing clearly objectifies women.
but worse?
the "full bodied" quote below it.

it all comes together like some 1930s clusterfuck of a marketing scheme and really needs to go. not sure why Nickelbrook insists that it's "playful" or fine.

perhaps only a small percentage of we consumers feel strongly about it or find it to be dumb or offensive. but at least listen and have dialogue.

in the end, it's an ugly can and the brewery should look at cool art like, for example, what the Alchemist has on their cans, and not art that uses a woman's cans to sell cans. if they can't see why it's not needed in this day and age, then shame on them.
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MatttthewGeorge
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Re: Nickel Brook Brewing

Postby MatttthewGeorge » Sat May 20, 2017 6:30 am

atomeyes wrote:
boney wrote:
I also agree with Portwood. I really like Nickel Brook, but the image on the current Naughty Neighbour cans really needs to be retired.

their tonedeafness on NN and Immodest packaging has resulted in me not buying a single beer of theirs in a long, long time.
first, Naughty Neighbour's current can looks ugly REGARDLESS of the "sexy" drawing.
the drawing clearly objectifies women.
but worse?
the "full bodied" quote below it.

it all comes together like some 1930s clusterfuck of a marketing scheme and really needs to go. not sure why Nickelbrook insists that it's "playful" or fine.

perhaps only a small percentage of we consumers feel strongly about it or find it to be dumb or offensive. but at least listen and have dialogue.

in the end, it's an ugly can and the brewery should look at cool art like, for example, what the Alchemist has on their cans, and not art that uses a woman's cans to sell cans. if they can't see why it's not needed in this day and age, then shame on them.


I get not liking the can (I don't particularly care for it but don't feel as strongly as you) but I don't think NB has been mute on the subject. Our marketing guy was interviewed for Ben's Blog just recently and had perhaps the largest segment of the breweries interviewed.
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CoolB
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Re: Nickel Brook Brewing

Postby CoolB » Sat May 20, 2017 7:57 am

You could post images of naked old folks having sex on your can's and I wouldn't give a crap.

There are far more important things in life to be concerned about that actually make a difference in the world. Being offended about an image on a beer can is the type of thing I'll leave for the drama queens of the world to worry about.

And the fact that the beer within is great is really all that matters.
You know what I have in my cellar? Dust, I have dust in my cellar.
atomeyes
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Re: Nickel Brook Brewing

Postby atomeyes » Sat May 20, 2017 11:49 am

CoolB wrote:You could post images of naked old folks having sex on your can's and I wouldn't give a crap.

There are far more important things in life to be concerned about that actually make a difference in the world. Being offended about an image on a beer can is the type of thing I'll leave for the drama queens of the world to worry about.

And the fact that the beer within is great is really all that matters.


the fact that you use "drama queen" in your above diatribe summarized why your opinion is so fucking wrong and ignorant. but hey, keep on boozin'!

and some of us out there like to support those that deserve support. see the flack that Wicked Weed's been getting for selling to InBev.

i'm no god by any means, but i refuse to give my money to businesses that have questionable practices (Walmart for their wage and benefit issues as a simple example). it's your money. do what you want. but it reminds me of years ago, when i was in 1st year university, and i was emptying my binder of notes and recycling it. some d-bag sitting near my table said that he thinks that not recycling's a form of power and strength and he'll throw all of his paper in the garbage just cuz. i feel like you two would have been good friends.
Last edited by atomeyes on Sat May 20, 2017 12:05 pm, edited 1 time in total.
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Re: Nickel Brook Brewing

Postby portwood » Sat May 20, 2017 11:52 am

CoolB wrote:...type of thing I'll leave for the drama queens of the world to worry about.

some would say there is too much "political correctness" in the world, others would say the use of terms like "drama queens" is proof there is plenty of incorrectness still around :wink:

NB is within its rights to promote their products however they see fit - even if they intentionally alienate a significant portion of their potential customer base (such as the 3 future beer drinking young women in my household).
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atomeyes
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Re: Nickel Brook Brewing

Postby atomeyes » Sat May 20, 2017 12:01 pm

MatttthewGeorge wrote:
atomeyes wrote:
boney wrote:
I also agree with Portwood. I really like Nickel Brook, but the image on the current Naughty Neighbour cans really needs to be retired.

their tonedeafness on NN and Immodest packaging has resulted in me not buying a single beer of theirs in a long, long time.
first, Naughty Neighbour's current can looks ugly REGARDLESS of the "sexy" drawing.
the drawing clearly objectifies women.
but worse?
the "full bodied" quote below it.

it all comes together like some 1930s clusterfuck of a marketing scheme and really needs to go. not sure why Nickelbrook insists that it's "playful" or fine.

perhaps only a small percentage of we consumers feel strongly about it or find it to be dumb or offensive. but at least listen and have dialogue.

in the end, it's an ugly can and the brewery should look at cool art like, for example, what the Alchemist has on their cans, and not art that uses a woman's cans to sell cans. if they can't see why it's not needed in this day and age, then shame on them.


I get not liking the can (I don't particularly care for it but don't feel as strongly as you) but I don't think NB has been mute on the subject. Our marketing guy was interviewed for Ben's Blog just recently and had perhaps the largest segment of the breweries interviewed.


prior to Ben's blog post (and maybe partially inspiring it?), i complained to NB (via twitter) about their cans and how bad they were.
i received an email back from a woman that worked with NB. it was relatively tone deaf, if i recall correctly. like, "sorry but not sorry at all" tone deaf.

Nickelbrook's quote from Ben's block is even more damning, in my opinion:

“Yeah, it was a girl shushing people. When we switched from that to the current label, our sales went up something like 250 per cent. I’m not saying “screw you women” but it’s an effective label and it is effective advertising. So we have to look at “what’s our imaging and what’s our brand image.....At the end of the day, our job is still get as much beer to as many people. If we’re finding that people are saying, “I love this beer but I don’t drink it because of what’s on the can,” then it’s something that we have to change. As it stands right now, our sales are strong across the market.””


so, people have pointed out to them that the label's a bit offensive. but, man, their sales!! they're through the roof! and not everyone's offended.
we can look at the political situation happening south of the border as a barometer that perhaps public opinion isn't the best barometer for what's offensive, and we can hope that companies can use their brains to realize when they're doing something not 100% kosher and act responsibly on their errors and make the appropriate changes.

Garnet's quote (Side Launch) is the most telling of quotes and summarizes why, yes, this is why we need to be hypervigilant. Nickelbrook ain't as bad as "Farmer's Daughter's Melons" or that stupid Niagara Brewing Co's beer, but, honestly, it's not far off. and the fact that they can't own their mistake and make a change, frankly, puts them closer to the Bud 1980s girls-in-bikinis commercials/images than it does to craft beer.
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Re: Nickel Brook Brewing

Postby distr0 » Sat May 20, 2017 12:39 pm

i only buy cans featuring full frontal nudity
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Craig
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Re: Nickel Brook Brewing

Postby Craig » Sat May 20, 2017 6:35 pm

I wish I could afford to exclusively drink Gambrinus.
CoolB
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Re: Nickel Brook Brewing

Postby CoolB » Sun May 21, 2017 7:18 am

atomeyes wrote:
CoolB wrote:You could post images of naked old folks having sex on your can's and I wouldn't give a crap.

There are far more important things in life to be concerned about that actually make a difference in the world. Being offended about an image on a beer can is the type of thing I'll leave for the drama queens of the world to worry about.

And the fact that the beer within is great is really all that matters.


the fact that you use "drama queen" in your above diatribe summarized why your opinion is so fucking wrong and ignorant. but hey, keep on boozin'!

and some of us out there like to support those that deserve support. see the flack that Wicked Weed's been getting for selling to InBev.

i'm no god by any means, but i refuse to give my money to businesses that have questionable practices (Walmart for their wage and benefit issues as a simple example). it's your money. do what you want. but it reminds me of years ago, when i was in 1st year university, and i was emptying my binder of notes and recycling it. some d-bag sitting near my table said that he thinks that not recycling's a form of power and strength and he'll throw all of his paper in the garbage just cuz. i feel like you two would have been good friends.


lol you're pretty funny. Possibly a bit delusional as well.

But please go on telling me (someone you don't know) that my opinion is "fucking wrong and ignorant".

You sure speak like an uninformed person for someone bragging about 1st year university. Did you make it to year 2?
You know what I have in my cellar? Dust, I have dust in my cellar.
CoolB
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Re: Nickel Brook Brewing

Postby CoolB » Sun May 21, 2017 7:19 am

portwood wrote:
CoolB wrote:...type of thing I'll leave for the drama queens of the world to worry about.

some would say there is too much "political correctness" in the world, others would say the use of terms like "drama queens" is proof there is plenty of incorrectness still around :wink:

NB is within its rights to promote their products however they see fit - even if they intentionally alienate a significant portion of their potential customer base (such as the 3 future beer drinking young women in my household).


Might as well buy them faraday cages right now then. It's nice to know you're planning your daughters futures already. Do they get a say? Mine will. We talk and discuss important issues and the things in the world that will make a real difference. We try to stay grounded and remain reasonable people.

How in the world did our parents, grandparents and other ancestors ever survive in the terrible past that some people are so adamant to change?
You know what I have in my cellar? Dust, I have dust in my cellar.
CoolB
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Re: Nickel Brook Brewing

Postby CoolB » Sun May 21, 2017 7:39 am

prior to Ben's blog post (and maybe partially inspiring it?), i complained to NB (via twitter) about their cans and how bad they were.
i received an email back from a woman that worked with NB. it was relatively tone deaf, if i recall correctly. like, "sorry but not sorry at all" tone deaf.

Nickelbrook's quote from Ben's block is even more damning, in my opinion:

“Yeah, it was a girl shushing people. When we switched from that to the current label, our sales went up something like 250 per cent. I’m not saying “screw you women” but it’s an effective label and it is effective advertising. So we have to look at “what’s our imaging and what’s our brand image.....At the end of the day, our job is still get as much beer to as many people. If we’re finding that people are saying, “I love this beer but I don’t drink it because of what’s on the can,” then it’s something that we have to change. As it stands right now, our sales are strong across the market.””

so, people have pointed out to them that the label's a bit offensive. but, man, their sales!! they're through the roof! and not everyone's offended.
we can look at the political situation happening south of the border as a barometer that perhaps public opinion isn't the best barometer for what's offensive, and we can hope that companies can use their brains to realize when they'r
e doing something not 100% kosher and act responsibly on their errors and make the appropriate changes.

Garnet's quote (Side Launch) is the most telling of quotes and summarizes why, yes, this is why we need to be hypervigilant. Nickelbrook ain't as bad as "Farmer's Daughter's Melons" or that stupid Niagara Brewing Co's beer, but, honestly, it's not far off. and the fact that they can't own their mistake and make a change, frankly, puts them closer to the Bud 1980s girls-in-bikinis commercials/images than it does to craft beer.


There is no mistake to own up to.

You're entitled to your "opinion" but you are not judge, jury and executioner. Get off your high horse.
You know what I have in my cellar? Dust, I have dust in my cellar.
atomeyes
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Re: Nickel Brook Brewing

Postby atomeyes » Sun May 21, 2017 8:21 am

CoolB wrote:
There is no mistake to own up to.

You're entitled to your "opinion" but you are not judge, jury and executioner. Get off your high horse.


you can't admit that your opinion's incorrect, can you? like, zero ability to look at info people have laid down at your feet and maybe consider what they're saying?
neat.

You sure speak like an uninformed person for someone bragging about 1st year university. Did you make it to year 2?


yup. me so dum. me no pass skool. you write, Cool Bee.

any other questions you have for all the chicks and drama queens posting on here?
Last edited by atomeyes on Sun May 21, 2017 8:24 am, edited 1 time in total.
CoolB
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Re: Nickel Brook Brewing

Postby CoolB » Sun May 21, 2017 8:23 am

atomeyes wrote:
CoolB wrote:
There is no mistake to own up to.

You're entitled to your "opinion" but you are not judge, jury and executioner. Get off your high horse.


you can't admit that your opinion's incorrect, can you? like, zero ability to look at info people have laid down at your feet and maybe consider what they're saying?
neat.


Based on what? Please tell me Mr. university. Please speak on behalf of the world.
You know what I have in my cellar? Dust, I have dust in my cellar.
CoolB
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Re: Nickel Brook Brewing

Postby CoolB » Sun May 21, 2017 8:25 am

atomeyes wrote:
CoolB wrote:
There is no mistake to own up to.

You're entitled to your "opinion" but you are not judge, jury and executioner. Get off your high horse.


you can't admit that your opinion's incorrect, can you? like, zero ability to look at info people have laid down at your feet and maybe consider what they're saying?
neat.

You sure speak like an uninformed person for someone bragging about 1st year university. Did you make it to year 2?


yup. me so dum. me no pass skool. you write, Cool Bee.

any other questions you have for all the chicks and drama queens posting on here?


Nickle Brooks sales of Naughty neighbor should be enough proof that your opinion is the minority. Notice I didn't say wrong, just minority.

Maybe you can learn to be accepting too.
You know what I have in my cellar? Dust, I have dust in my cellar.
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MatttthewGeorge
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Re: Nickel Brook Brewing

Postby MatttthewGeorge » Sun May 21, 2017 8:58 am

Not to purposefully change the subject (go ahead and continue to bash the Naughty Neighbour can) but what do people think of the GLB Dad Body can?

At first I thought it was funny and the antidote to the female labels, but the more I think about it, isn't it just the same thing as the dumb dad character in every bad sitcom or commercial? Case in point: as I was writing this I was telling my wife about the new GLB beer, and she said, without even knowing of the Canuck can, "well that's just it, women are pinups and men are lumberjacks or oafs". If the definition of sexist is: "relating to or characterized by prejudice, stereotyping, or discrimination, on the basis of sex" then the new GLB can definitely qualifies.

I, for one, don't really care. It's tiring trying to navigate what's offending who all the time. If something offends you then don't buy it, and feel free to tell others to do the same. However if these conversations ever turn to banning something (they haven't, but if they did) I would be steadfast against that, and would hope those that dislike the Naughty Neighbour et al. cans would be as well.
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