At least they have the decency to categorize their beer as alcoholic and non alcoholic. That's a big help. Also, their brand is "Canada's No 1" at something. Good for them!
As for the price, remember 2/3 of new breweries seem to be started by accountants wanting a change of life. This might be a really good accountant with great cost control skills. Anyway, another accountant starting a brewery is far less annoying than one buying a Harley with straight pipes and deciding to cosplay rebel gangster...
Brands are for cattle.
Fans are cash cows.
The herd will consume until consumed.