Toronto, ON. (July 5, 2016) - Toronto's Festival of Beer, presented by The Beer Store, is giving Toronto a chance to Sample Sweden! On July 22 to 24, the festival will work alongside the Swedish-Canadian Chamber of Commerce to feature six Swedish breweries, 28 different brands of beer and two renowned Swedish Chefs, inside a 10,000 square-foot zone, at Bandshell Park in Exhibition Place. Bier Markt is the exclusive restaurant partner of the Swedish Pavilion. Sample Sweden is proudly funded by the Government of Ontario and generously supported by IKEA Canada and Volvo Cars of Canada.
"Discovery is a major part of Toronto's Festival of Beer and beer culture in Sweden is growing so fast that making Sweden our feature country this year, was an easy choice," said Les Murray, President of Toronto's Festival of Beer. "It's an opportunity for beer lovers in Toronto and beyond to sample great beer from a region of the world that produces great products."
Sample Sweden will feature some of the country's most adored breweries. Combined, each of these breweries will bring 28 different beers for attendees to sample with the majority of them not available for purchase in Canada. These breweries include:
Brekeriet Beer AB
Dugges Ale och Porterbryggeri
Two of Sweden's most renowned Chefs will also be in attendance at Toronto's Festival of Beer. Chefs Peter J Skogstrom and Roland Persson are both former winners of Sweden's Chef of The Year award, the country's most prestigious competition for professional Chefs. They will be constructing some of their tasty creations for attendees to feast on in both our Club House La Grille Grilling Tent and in our Sample Sweden pavilion.
"This is a monumental occasion!" said Len Kleine, Chairman of The Swedish-Canadian Chamber of Commerce. "The spotlight is now on the very best of Sweden. Our beer, our Chefs and our culture will be front and centre at Toronto's Festival of Beer."
Toronto beer enthusiasts will have their first taste of Sample Sweden, available at all Bier Markt locations within the GTA, in advance of Toronto's Festival of Beer. The restaurant will feature Leon by Omnipollo, a Belgian Pale Ale that is assertively hopped and fermented dry using champagne yeast, on tap from July 11 to July 24.
Bier Markt will also hold a promotion on food as well! The offer includes one ticket to Toronto's Festival of Beer on the sold out date of Saturday, July 23, with the purchase of both a $15 Swedish dish and a Leon. The bundled offer is $50 + HST and is available until supplies last.
On Friday, July 22, media are invited to attend the official unveiling ceremony of Sample Sweden at Toronto's Festival of Beer in Exhibition Place. This event will take place prior to public access to the festival and is opened by RSVP only through: firstname.lastname@example.org
. Photo and media opportunities with the feature Chefs and the Swedish-Canadian Chamber of Commerce will be available on site, and in advance of the festival by request only.
For more information or to purchase tickets please visit: www.beerfestival.ca
. Use promo code SWEDEN to save $5 off general admission tickets.