Craig wrote:It's interesting to learn what the pricing will be like. 8 bucks for a bomber of Stone IPA or 6 for a bomber of Lake Effect. That's a decent sized price gap.
it's approximately... two dollars.
it won't stop anyone from buying Stone.
if you're shopping for a bottle of wine and bottle A is $13 but bottle B is $16 is people are hyping it, which will you choose?
people have to stop thinking about beer as a discount beverage. it clearly isn't. $1 extra per 330 mL bottle is complete insignificant to most consumers who are looking at buying craft beer. if people are using that $1/330 mL to drive their purchases, they're buying Lucky or Wildcat at TBS
sprague11 wrote:Was just going to ask about the viability of Stone (or SN, or whomever) having some type of agreement with TBS with refrigeration or potentially more favourable warehouse to storefront turnover times being factors.
as I said in the TBS thread, I don't think people understand the behind-closed-doors and lobbying aspect of things like TBS and big players like Stone.
governments almost NEVER act in the best interest of their citizens. they act in the best interest of VOTES that will keep them in power or act in the best interest of DOLLARS (either tax dollars or donations to their party).
the only reason that TBS is being looked at it due to the Ontario government having an awfully consistent habit of pissing away tax money and not balancing the budget. They need more money and are sort of realizing that the optics of the back-door donations to their political party is bad when our economy is sputtering and our debt is skyrocketing to Greece-like proportions.
The Liberals do not care about beer selection and do not care about our "experience" at TBS. they care about revenues. for all we know, the Ed Clark and the government were approached by Stone, SN and possibly some Canadian options to talk about buying large shares in TBS, making it a co-op for beer distribution. open up the co-op, let the government take a percentage of the share purchase price, keep the Big Three with a partial ownership stake and let them continue distributing beer to local bars and restaurants and all of the problems are solved. sell more expensive beer at TBS and you increase your tax revenue. a 24 of Bud vs a 24 of SN Pale Ale? i'm guessing you're talking about a 50% increase in tax revenue in that case.
Keep TBS "unprofitable" but allow it to distribute for the masses. Have the masses pay the government, not TBS, for shelf space. Everyone wins (except for the microbrewer who can't meet the volume demands or afford to buy shelf space).
but yeah, the Ont government knows what they're about to do with TBS. they've known for a while. their lawyers are negotiating with TBS's legal team to allow a fair transition and they're likely figuring out the funding model to make the government happy. Every nugget we get via the media is simply to check public opinion so the government can spin this is the best possible way.