Sunmedia Beer Madness

Masterplan · Post by **Masterplan** » Thu Mar 19, 2015 8:56 am

http://www.thewhig.com/2015/03/18/beer- ... er-contest

Seems like it was thrown together slap dash by an average craft beer drinker seemingly with a Western bias. Just vote to make sure the Macros lose...

Craig · Post by **Craig** » Thu Mar 19, 2015 9:25 am

It says the brackets were put together by Crystal Luxmore, who is a pretty credible source.

Lol, the Whig Standard. Do they still routinely accidentally post the same story twice in a 4-page section?

Masterplan · Post by **Masterplan** » Thu Mar 19, 2015 10:55 am

I'd imagine it went out across the sun media platform, of which the whig is now under. I don't get the print version anymore, but like any local paper they've had their less than flattering moments...

How does she include Canadian and blue in this, if as you say she reputable? Or is that the editor/advertising exec decision? Here is the sun article:

http://m.torontosun.com/2015/03/16/beer ... er-contest

Torontoblue · Post by **Torontoblue** » Thu Mar 19, 2015 11:28 am

Well, from the article itself, Crystal writes, "Just like on the hardcourt, our tournament will feature legendary names (Molson Canadian, Mill Street Organic), steady seniors (Alexander Keith’s, Labatt Blue) and underdogs just waiting to shock the world (Saison du Pinacle, Yukon Gold)."

Pretty self explanatory, really.

It's NOT all about 'craft' beers.

Craig · Post by **Craig** » Thu Mar 19, 2015 11:52 am

Masterplan wrote:I'd imagine it went out across the sun media platform, of which the whig is now under. I don't get the print version anymore, but like any local paper they've had their less than flattering moments...

How does she include Canadian and blue in this, if as you say she reputable? Or is that the editor/advertising exec decision? Here is the sun article:

http://m.torontosun.com/2015/03/16/beer ... er-contest

She put the most popular beers in the country on a bracket to decide the most popular beers...

Masterplan · Post by **Masterplan** » Thu Mar 19, 2015 12:57 pm

Craig wrote:
Masterplan wrote:I'd imagine it went out across the sun media platform, of which the whig is now under. I don't get the print version anymore, but like any local paper they've had their less than flattering moments...

How does she include Canadian and blue in this, if as you say she reputable? Or is that the editor/advertising exec decision? Here is the sun article:

http://m.torontosun.com/2015/03/16/beer ... er-contest
She put the most popular beers in the country on a bracket to decide the most popular beers...

Paddock Wood Czech Mate Pilsner is the 8th most popular lager beer in Canada?

Craig · Post by **Craig** » Thu Mar 19, 2015 1:12 pm

I didn't say they were ranked by popularity.

Derek · Post by **Derek** » Thu Mar 19, 2015 3:14 pm

It will be sad to see Red Racer loose to Keith's.

Huh, I didn't even see the brackets before I posted that!
http://lifewise.canoe.ca/FoodDrink/Wine ... 95151.html

Belgian · Post by **Belgian** » Thu Mar 19, 2015 3:31 pm

Blanche du Chambly, LOL. A great brand that's been splashed on patio umbrellas and bar posters for 23 years - and these Anglo media weenuses still can't spell it. On a BALLOT.

Too bad the Kingston Whig got bought by some useless news conglomerate. The whole contest oozes with such authority & relevance...

Here is an ultra-rare image

of the beer's label showing the name.

Cass · Post by **Cass** » Thu Mar 19, 2015 3:43 pm

Belgian wrote:Blanche du Chambly, LOL. A great brand that's been splashed on patio umbrellas and bar posters for 23 years - and these Anglo media weenuses still can't spell it. On a BALLOT.

Too bad the Kingston Whig got bought by some useless news conglomerate. The whole contest oozes with such authority & relevance...

Here is an ultra-rare image of the beer's label showing the name.

That bracket has a number of typos on it. How about this:

Le Trou due Diable, Sasin du Tracteur

saints_gambit · Post by **saints_gambit** » Fri Mar 20, 2015 11:48 pm

Anytime you put together a list or bracket for the newspaper, you've got to think about the markets the papers appear in. Crystal has to face the same problem I used to at Sun Media, which is looking credible nationally online while playing to a limited crowd in print.

Can't say I miss that part of the gig.

mahcinesquad · Post by **mahcinesquad** » Sat Mar 21, 2015 8:22 pm

saints_gambit wrote:Anytime you put together a list or bracket for the newspaper, you've got to think about the markets the papers appear in. Crystal has to face the same problem I used to at Sun Media, which is looking credible nationally online while playing to a limited crowd in print.

Can't say I miss that part of the gig.

Very true.

Derek · Post by **Derek** » Mon Mar 23, 2015 3:05 pm

I'm surprised...

Results:
Fat Tug IPA (Winner) - 749 votes
Galaxy Hop Ale - 255 votes

...maybe Keith's was put at a disadvantage with the 'specialty' brew? Or maybe it is just the real geeks that participate.

Masterplan · Post by **Masterplan** » Tue Mar 24, 2015 10:58 am

Derek wrote:I'm surprised...

Results:
Fat Tug IPA (Winner) - 749 votes
Galaxy Hop Ale - 255 votes
...maybe Keith's was put at a disadvantage with the 'specialty' brew? Or maybe it is just the real geeks that participate.

I was more surprised that Canadian and Blue lost to two beers I've never heard of... Delighted, but surprised.

lister · Post by **lister** » Tue Mar 24, 2015 11:10 am

Derek wrote:I'm surprised...

Results:
Fat Tug IPA (Winner) - 749 votes
Galaxy Hop Ale - 255 votes
...maybe Keith's was put at a disadvantage with the 'specialty' brew? Or maybe it is just the real geeks that participate.

I was at an Applebee's (don't ask) and had Keith's Galaxy Hop ale. I've had one of their other single hop beers previously that was okay. So I figured while their Galaxy wouldn't be up to snuff of other craft Galaxy beers, it can't be too bad given the hop. Wrong. I had no idea what they did to mute that hop but boy was that weak as shit.