An idea whose time has(n't) come?

[midlife crisis]

I'm no scientist, but this seems like a solution searching for a problem:

http://www.thestar.com/business/2015/05 ... r-sun.html

[lister]

The issue is more of a temperature one versus sunlight as far as taste goes.

In all my years of drinking beer outside in the sun, that short amount of sunlight doesn't do anything.

[ErkLR]

It'll depend on the time of year, time of day and whether there's an umbrella (don't most patios have umbrellas?), but the amount of 3MBT produced per min must be measurable. I see they haven't done that, and have instead gone with the non-blinded taste test. Maybe there's something to it (if you leave your beer in direct sunlight at noon), but I'm skeptical that this is useful.

[El Pinguino]

Seems gimmicky to me....but hey, people have made lots of money with weirder inventions and ideas.

[saints_gambit]

I hate to say it, but it works.

http://saintjohnswort.ca/bru-v-science-and-sam-adams/

[midlife crisis]

Interesting and well-written piece, Jordan! (and funny)

[lister]

I hate to say it, but it works.

http://saintjohnswort.ca/bru-v-science-and-sam-adams/

“If it takes you more than half an hour to drink a beer, you’ve got more problems than lightstruck beer.”

Truer words were never spoken.

[Belgian]

I have problems drinking my Avec Les Bon Veux magnums in the sun before they get warm, and my pet monkey gets tired of holding the bottle.

[ErkLR]

I hate to say it, but it works.

http://saintjohnswort.ca/bru-v-science-and-sam-adams/

Huh. Well I trust your opinion considerably more than a writer who admittedly is not a beer drinker. Maybe there's something to it. Good thing I like to hang out in dank pits.

[saints_gambit]

I have problems drinking my Au Bon Veux magnums in the sun before they get warm, and my pet monkey gets tired of holding the bottle.

Pray for Mojo.

[darmokandjalad]

I have problems drinking my Au Bon Veux magnums in the sun before they get warm, and my pet monkey gets tired of holding the bottle.

This would normally be considered a 'first world problem', but the monkey butler aspect complicates matters.

Also, get that monkey a dolly. Forcing him to carry around a Bon Veux magnum has got to be a workplace safety violation of some sort, and I am fairly certain that the Planet of the Apes all started with the lower primates organizing labour rights unions...