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Molson Coors bringing its ‘craft’ beer Blue Moon to Canada

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spinrsx
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Molson Coors bringing its ‘craft’ beer Blue Moon to Canada

Post by spinrsx »

wonder why the name change to 'belgian moon' for canada?

http://www.theglobeandmail.com/report-o ... e25744389/
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Dennis
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Post by Dennis »

spinrsx wrote:wonder why the name change to 'belgian moon' for canada?

http://www.theglobeandmail.com/report-o ... e25744389/
Trademarking - Jordan has been covering some of this on Twitter: https://twitter.com/saints_gambit?lang=en

Pretty interesting.
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saints_gambit
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Post by saints_gambit »

You've sort of got to hope that they understand they're not bringing the brand with them. The only reason to bring Blue Moon is if it comes with the attendant properties.

It's incredibly dumb.
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Derek
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Post by Derek »

Maybe they hope to get it established and then change the name later? But it is incredibly dumb when they already have Rickards White.
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Post by Dennis »

saints_gambit wrote:You've sort of got to hope that they understand they're not bringing the brand with them. The only reason to bring Blue Moon is if it comes with the attendant properties.

It's incredibly dumb.
Not much equity in Belgian Moon!
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spinrsx
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Post by spinrsx »

Image

Derek wrote:Maybe they hope to get it established and then change the name later? But it is incredibly dumb when they already have Rickards White.
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darmokandjalad
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Post by darmokandjalad »

Personally, I can't wait until they start bringing in the special seasonals. You know - Raspberry Blue Moon, Lady Blue Moon, Tartar Control Blue Moon...
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Tapsucker
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Post by Tapsucker »

I really don't want to see a Belgian moon. I hear they have hairy butts.
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TheSevenDuffs
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Post by TheSevenDuffs »

I always through that Blue Moon was already in Canada, where it is called Rickard's White.

This article seems to support that theory: http://www.canada.com/montrealgazette/c ... 1eeb48df4f
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midlife crisis
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Post by midlife crisis »

Jordan has written a very informative piece on this which covers the story perfectly. Even makes a case for lawyers! :D

http://saintjohnswort.ca/that-old-belgi ... rademarks/
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napoleon
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Post by napoleon »

midlife crisis wrote:Jordan has written a very informative piece on this which covers the story perfectly. Even makes a case for lawyers! :D

http://saintjohnswort.ca/that-old-belgi ... rademarks/
That is indeed pretty hilarious. I like the foresight of Amsterdam, but it's also a wee bit creepy and reminiscent of a patent troll. It's like Amazon thinking they own the patent for any checkout process on the web.
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Belgian
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Post by Belgian »

napoleon wrote:That is indeed pretty hilarious. I like the foresight of Amsterdam, but it's also a wee bit creepy and reminiscent of a patent troll. It's like Amazon thinking they own the patent for any checkout process on the web.
Same thoughts here, but I guess everyone else has the opportunity to steal away your beer name ideas too. Precedence of use alone does not give you any protection, so who's fault is it when someone else pays for the rights you did not secure.

I actually admire Amazon for getting rid of advertising and offering free shipping, that was an innovation that paid off well for them. When have you ever NOT combined additional Amazon purchases when the minimum total allowed you to avoid loathsome shipping charges?
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Belgian
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Post by Belgian »

… Also want to say I love GLB Ontario, but the other Great Lakes in Ohio makes some really fine stuff - I bet we will never see those guys here, right?
Last edited by Belgian on Wed Aug 05, 2015 11:33 pm, edited 1 time in total.
In Beerum Veritas
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Kish84
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Post by Kish84 »

Belgian wrote:… Also want to say I love GLB Ontario, but the other Great Lakes in Ohio makes some really fine stuff - I bet we will never see those guys here, right?
FTFY
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