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Introducing Light Mode! If you would like a Bar Towel social experience that isn't the traditional blue, you can now select Light Mode. Go to the User Control Panel and then Board Preferences, and select "Day Drinking" (Light Mode) from the My Board Style drop-down menu. You can always switch back to "Night Drinking" (Dark Mode). Enjoy!

Nice!

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Tapsucker
Seasoned Drinker
Posts: 1910
Joined: Fri Apr 28, 2006 6:21 pm
Location: Toronto

Nice!

Post by Tapsucker »

I am so often cynical about corporate or celebrity fundraising drives as they so often just become marketing stunts, but this is pretty impressive. Especially when you see the huge roster that has signed on.

https://www.sierranevada.com/resilience ... -proud-ipa

Almost all microbreweries I have come across have some sort of community hub angle to them, and that's great. I guess when you have grown as big as Sierra Nevada, you're community is much more than local hipsters skateboarding over to use your wifi.
Brands are for cattle.
Fans are cash cows.
The herd will consume until consumed.

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