Cold Canadian

Steve Beaumont · Post by **Steve Beaumont** » Thu Mar 24, 2005 10:33 am

Well folks, Molson has finally admitted that Canadian tastes best when you can't taste it. Check it out:
http://www.molson.com/newsroom/release. ... &year=2005
http://worldofbeer.com/brightbeer/iceold.html

Andicus · Post by **Andicus** » Thu Mar 24, 2005 2:52 pm

That is just too funny!

Also sad, that there will be the mindless masses thinking it's the latest, greatest thing.

DAN-D-MAN · Post by **DAN-D-MAN** » Thu Mar 24, 2005 7:19 pm

Hey, since when did Molson Canadian become a "premium lager"? I didn't get the memo...

DukeofYork = Richard · Thu Mar 24, 2005 8:23 pm

You know...

There are many things that make me feel better when I think that I'll be leaving the country for long time in the near future, and this was one of them ... until I realised that this is the universal trend. When's the first flight to Mars?

Rob Creighton · Post by **Rob Creighton** » Thu Mar 24, 2005 8:54 pm

I certainly have great respect for Molson's new ad agency and their ad entitled 'Male Fantasies'. The school teacher angle brings me back to Miss Rose in 1967. I wonder if she is still alive?

Rob Creighton · Post by **Rob Creighton** » Thu Mar 24, 2005 8:57 pm

Follow-up from the lack of news release:

'Gino Cantalini, Vice President Innovation'

says it all. Cheers!

borderline_alcoholic · Fri Mar 25, 2005 12:56 am

DAN-D-MAN wrote:Hey, since when did Molson Canadian become a "premium lager"? I didn't get the memo...

It was on Tuesday. I happened to miss that particular meeting as well, but I am on good terms with the girl that takes down the minutes.

borderline_alcoholic · Fri Mar 25, 2005 1:28 am

DukeOfYork wrote:You know...

There are many things that make me feel better when I think that I'll be leaving the country for long time in the near future, and this was one of them ... until I realised that this is the universal trend. When's the first flight to Mars?

Mars is currently not especially well renowned for its selection of beers. Its level of oxygen is also a bit lacking just now... And the least said about the single malts, the better.

My advice is that you make regular pilgrimages to the Fat Cat in Norwich while you are in the UK and forget about space travel until a halfways decent brewery colonise a significantly-sized area of Mars. Just imagine how interesting those beers will have to be to make the journey there before they can set up production locally.

I am looking forward to Syria Planum Pale Ales (SPPAs) coming to fruition...

Josh Oakes · Post by **Josh Oakes** » Fri Mar 25, 2005 3:22 am

DAN-D-MAN wrote:Hey, since when did Molson Canadian become a "premium lager"? I didn't get the memo...

Don't get me started on this. The term was always a product positioning term but it had come to mean an all-malt beer with some malt and hop character. To use it for a beer like Canadian is a joke. Molson blows goats.

Gunny · Post by **Gunny** » Fri Mar 25, 2005 9:10 am

Josh Oakes wrote:Don't get me started on this. The term was always a product positioning term but it had come to mean an all-malt beer with some malt and hop character. To use it for a beer like Canadian is a joke. Molson blows goats.

Billy or Mountain?

joey_capps · Post by **joey_capps** » Fri Mar 25, 2005 2:48 pm

DAN-D-MAN wrote:Hey, since when did Molson Canadian become a "premium lager"? I didn't get the memo...

And Blue is a Pilsner.

pootz · Post by **pootz** » Fri Mar 25, 2005 3:51 pm

Mein Gutt! What will Molcoorbatt do next to avoid brewing beer?

GregClow · Post by **GregClow** » Fri Mar 25, 2005 5:15 pm

joey_capps wrote:
DAN-D-MAN wrote:Hey, since when did Molson Canadian become a "premium lager"? I didn't get the memo...
And Blue is a Pilsner.

And Keith's is an IPA...

inertiaboy · Post by **inertiaboy** » Fri May 20, 2005 10:13 am

Article in the G&M today about the beer cold war, with some good quotes from Steve Beaumont and Rob Creighton.

Unlike the last Cold War (or maybe similar to

), this appears to be a battle of evil v. evil. Let's hope it leads to the disintegration of both sides. A guy can dream, can't he?

tupalev · Post by **tupalev** » Fri May 20, 2005 10:28 am

I was just about to post that article, great quotes Steve and Rob! Nice to see the Globe present that side of the argument. Nothing drives me more mad than the use of the word Cold in beer advertising, especially from someone like Sleeman (that tiny bit of respect I had for Mr. Sleeman just flew out the window). Reminds me of the silly Extra Cold Guinness taps, flashing lights and all, I saw in Ireland a few years ago.