I was doing a beer survey I got emailed and in the midst of complaining about how silly it was - typical long list of macros to choose from as the brand you buy most often, only options for package size you purchase most often 6, 12 and 24, and so on - the survey yielded quite the surprise. A picture and description of Alexander Keith's Celebration Scotia Ale - in a 750 ml flip top bottle no less. "A rich amber coloured full bodied beer, this traditional strong ale is made with choice pale and caramel malts yielding a perfectly balanced low bitterness 8% abv ale." Later in the survey it suggested the price would be $14.99 a bottle.
As if that weren’t enough, they also asked for opinions on Stella Artois Millisime – a 9% abv golden beer – no mention of ale or lager but I assume ale – sold only in 1.5 L Magnum bottles for $24.99.
I wasn’t sure at first if this was funny or sad…then I settled on it being a good thing. Another gateway beer for people to find quality micros and imports. And the price points will make even the more expensive micros and imports look cheap – a 750 ml Unibroue Terrible only sells for about $10 for crying out loud. I’d say this will backfire big time for InBev.
I have the pictures including descriptions saved if people would like to see - am I able to post them in a thread somehow?
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Introducing Light Mode! If you would like a Bar Towel social experience that isn't the traditional blue, you can now select Light Mode. Go to the User Control Panel and then Board Preferences, and select "Day Drinking" (Light Mode) from the My Board Style drop-down menu. You can always switch back to "Night Drinking" (Dark Mode). Enjoy!
Beer Survey yields crazy news.
If you have the pictures on a web server somewhere, you can include the image in a forum post using the IMG tag. Type the following without the spaces, and replacing the URL with the one for your picture:Bobbyok wrote:I have the pictures including descriptions saved if people would like to see - am I able to post them in a thread somehow?
[ img ] http://www.foo.com/bar.jpg [ / img ]
Around the same topic, I recently went to a Wegman's grocery in Rochester, and bouht a 1.5L Budweiser special Reserve at 8.5% alc.
Paid 14$ USD IIRC.
Havent yet tasted it, but it looks cool.
Paid 14$ USD IIRC.
Havent yet tasted it, but it looks cool.
Ian Guénard
http://www.bieresetplaisirs.com/index.php
http://www.bieresetplaisirs.com/index.php
The amazing thing about surveys is you really wonder if they are trying to gather information or just impose their opinions on you.
The reality is, I see how rarely the data from surveys is ever even looked at. Sometimes the mailing list is handy, but you'd be surprised at how much is spent collecting and protecting data that goes ignored.
As our bars fall to the monopolised marketing schemes (only stocking taps of Inbev or Coorson's) as has happened in much of Europe, I guess market research is now trying to get us to concentrate on the lesser evil! Damn, I guess Rickards is the closest thing to a beer flavoured beverage in this bar - yech.
I remember walking into a bar in Vienna with a local friend and he asked for a "beer". I asked what they had to offer and they just said "beer". (Now I know why it tasted like water, it was just as generic.)
So, let's look at what just happened to Bobbyok.
For some reason he was chosen for a survey. I'm not sure who sent it, but let's assume some form of consumer behaviour attracted it like being in a particular bar or store or maybe an Air Miles database.
Chances are he was targeted as a beer connoisseur, which he probably is.
Now, our friends want to build their brand with this premium clientele (more bucks). Keep in mind, until now the only differentiation have been the label on the bottle and the bikini on the (silent) spokesperson.
Maybe, just maybe, a $15 bottle of beer with their label will get some attention (kind of like VW offering their $75,000 SUV/farm vehicle). Will this rub off and take the brand upmarket? What did the survey have to do with it? Well, it got us talking...
The whole point of my rambling diatribe above is, we are talking about marketing activities tied to brand marketing companies. No doubt, there are some great chemists in these companies who could brew a great beer, but chances are their employers are not focussed there. I suspect a massively overpriced special edition could either be a great quality 'halo' product or just a massively overpriced special edition. I will wait for the reviewers who get free product to give me guidance before I spend my money.
The reality is, I see how rarely the data from surveys is ever even looked at. Sometimes the mailing list is handy, but you'd be surprised at how much is spent collecting and protecting data that goes ignored.
As our bars fall to the monopolised marketing schemes (only stocking taps of Inbev or Coorson's) as has happened in much of Europe, I guess market research is now trying to get us to concentrate on the lesser evil! Damn, I guess Rickards is the closest thing to a beer flavoured beverage in this bar - yech.
I remember walking into a bar in Vienna with a local friend and he asked for a "beer". I asked what they had to offer and they just said "beer". (Now I know why it tasted like water, it was just as generic.)
So, let's look at what just happened to Bobbyok.
For some reason he was chosen for a survey. I'm not sure who sent it, but let's assume some form of consumer behaviour attracted it like being in a particular bar or store or maybe an Air Miles database.
Chances are he was targeted as a beer connoisseur, which he probably is.
Now, our friends want to build their brand with this premium clientele (more bucks). Keep in mind, until now the only differentiation have been the label on the bottle and the bikini on the (silent) spokesperson.
Maybe, just maybe, a $15 bottle of beer with their label will get some attention (kind of like VW offering their $75,000 SUV/farm vehicle). Will this rub off and take the brand upmarket? What did the survey have to do with it? Well, it got us talking...
The whole point of my rambling diatribe above is, we are talking about marketing activities tied to brand marketing companies. No doubt, there are some great chemists in these companies who could brew a great beer, but chances are their employers are not focussed there. I suspect a massively overpriced special edition could either be a great quality 'halo' product or just a massively overpriced special edition. I will wait for the reviewers who get free product to give me guidance before I spend my money.
The amazing thing about surveys is you really wonder if they are trying to gather information or just impose their opinions on you.
The reality is, I see how rarely the data from surveys is ever even looked at. Sometimes the mailing list is handy, but you'd be surprised at how much is spent collecting and protecting data that goes ignored.
As our bars fall to the monopolised marketing schemes (only stocking taps of Inbev or Coorson's) as has happened in much of Europe, I guess market research is now trying to get us to concentrate on the lesser evil! Damn, I guess Rickards is the closest thing to a beer flavoured beverage in this bar - yech.
I remember walking into a bar in Vienna with a local friend and he asked for a "beer". I asked what they had to offer and they just said "beer". (Now I know why it tasted like water, it was just as generic.)
So, let's look at what just happened to Bobbyok.
For some reason he was chosen for a survey. I'm not sure who sent it, but let's assume some form of consumer behaviour attracted it like being in a particular bar or store or maybe an Air Miles database.
Chances are he was targeted as a beer connoisseur, which he probably is.
Now, our friends want to build their brand with this premium clientele (more bucks). Keep in mind, until now the only differentiation have been the label on the bottle and the bikini on the (silent) spokesperson.
Maybe, just maybe, a $15 bottle of beer with their label will get some attention (kind of like VW offering their $75,000 SUV/farm vehicle). Will this rub off and take the brand upmarket? What did the survey have to do with it? Well, it got us talking...
The whole point of my rambling diatribe above is, we are talking about marketing activities tied to brand marketing companies. No doubt, there are some great chemists in these companies who could brew a great beer, but chances are their employers are not focussed there. I suspect a massively overpriced special edition could either be a great quality 'halo' product or just a massively overpriced special edition. I will wait for the reviewers who get free product to give me guidance before I spend my money.
The reality is, I see how rarely the data from surveys is ever even looked at. Sometimes the mailing list is handy, but you'd be surprised at how much is spent collecting and protecting data that goes ignored.
As our bars fall to the monopolised marketing schemes (only stocking taps of Inbev or Coorson's) as has happened in much of Europe, I guess market research is now trying to get us to concentrate on the lesser evil! Damn, I guess Rickards is the closest thing to a beer flavoured beverage in this bar - yech.
I remember walking into a bar in Vienna with a local friend and he asked for a "beer". I asked what they had to offer and they just said "beer". (Now I know why it tasted like water, it was just as generic.)
So, let's look at what just happened to Bobbyok.
For some reason he was chosen for a survey. I'm not sure who sent it, but let's assume some form of consumer behaviour attracted it like being in a particular bar or store or maybe an Air Miles database.
Chances are he was targeted as a beer connoisseur, which he probably is.
Now, our friends want to build their brand with this premium clientele (more bucks). Keep in mind, until now the only differentiation have been the label on the bottle and the bikini on the (silent) spokesperson.
Maybe, just maybe, a $15 bottle of beer with their label will get some attention (kind of like VW offering their $75,000 SUV/farm vehicle). Will this rub off and take the brand upmarket? What did the survey have to do with it? Well, it got us talking...
The whole point of my rambling diatribe above is, we are talking about marketing activities tied to brand marketing companies. No doubt, there are some great chemists in these companies who could brew a great beer, but chances are their employers are not focussed there. I suspect a massively overpriced special edition could either be a great quality 'halo' product or just a massively overpriced special edition. I will wait for the reviewers who get free product to give me guidance before I spend my money.