New Brewery in the Smoke

Rob Creighton · Post by **Rob Creighton** » Sat Aug 12, 2006 9:36 am

From Probrewer.com :

Looking for a brewer in Toronto

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Les 3 Brasseurs microbreweries is opening a new site in Toronto at the begining of 2007.

For this reason we are looking for a brewer from the Toronto area, with knowledge in chemistry-biochemistry-microbiology or experience in the brewing industry. This person will follow a two month training in our microbreweries in Montreal. Working knowledge of the french language is an asset.

Please contact Cédric Dauchot by email: cedric@les3brasseurs.ca

Should be interesting.

pootz · Post by **pootz** » Sat Aug 12, 2006 9:45 am

Hmmmmmm that's 2 new start ups in GTA and one ( rumored) in Cambridge. This is good growth and hopefully will add to the local micro scene with some real beers and ales that swim out of the mainstream.

Steve-E · Post by **Steve-E** » Sat Aug 12, 2006 11:44 am

I went to Les 3 Brasseurs during Mondial, and was not very impressed. Maybe my taste buds were spoiled from the fest, or the anticipation of going to DDC, but I didn't think their beer was that good.

The food on the other hand was great...

Their menu did mention a planned expansion to Toronto.

Hopefully it was a just a bad day. I will try them again when they open locally, just to see if my first impression was correct.

lister · Post by **lister** » Sat Aug 12, 2006 12:42 pm

We've been to Les 3 Brasseurs twice. Once last year and then this year during Mondial. Last year I was indifferent towards the beer. The girlfriend liked the blanche. The food was good but not amazing. This year neither of us really cared for the beer and the food was merely okay. We both agreed that for any future Montreal trips that Les 3 Brasseurs was off the list of places to go.

We'll probably give the Toronto location one try assuming there aren't any negative reviews but I suspect that it won't be a repeat destination.

GregClow · Post by **GregClow** » Sat Aug 12, 2006 12:42 pm

pootz wrote:Hmmmmmm that's 2 new start ups in GTA

I'm gapping out here - what was the other one?

I've heard some not so positive things about the quality of Les 3 Brasseurs beer, although if they hire a decent brewer for the Toronto location, maybe we'll get lucky.

pootz · Post by **pootz** » Sat Aug 12, 2006 4:09 pm

GregClow wrote:
pootz wrote:Hmmmmmm that's 2 new start ups in GTA
I'm gapping out here - what was the other one?

I've heard some not so positive things about the quality of Les 3 Brasseurs beer, although if they hire a decent brewer for the Toronto location, maybe we'll get lucky.

Joseph Bloor...which has dropped out of the scuttlebut circuit...are they still a go?

As for L3B..if this is the same outfit that brews the stuff they sell in their upscale Montreal restaurant, it's nothing special...not bad ...just nothing outstanding...it's a brew pub franchise from Europe...kinda like Gordon Beirsch but with tame French ales.

GregClow · Post by **GregClow** » Sat Aug 12, 2006 5:08 pm

pootz wrote:Joseph Bloor...which has dropped out of the scuttlebut circuit...are they still a go?

Good question. I've been thinking of dropping Robert Hughey a line to ask him about this, as he was the first to report on the brewery a few months ago.

Torontoblue · Post by **Torontoblue** » Sat Aug 12, 2006 5:36 pm

GregClow wrote:
pootz wrote:Hmmmmmm that's 2 new start ups in GTA
I'm gapping out here - what was the other one?

I read somewhere last year that Gordon Biersch were setting up shop at the corner of Dundas & Yonge, in the new complex being built there.

Cass · Post by **Cass** » Sat Aug 12, 2006 5:50 pm

I found this on the 3 Brasseurs' web site:

Les 3 Brasseurs Young St.
Right across from the Eaton Centre in the heart of downtown Toronto. Scheduled to open in the spring of 2007!

iguenard · Post by **iguenard** » Sat Aug 12, 2006 7:50 pm

Quite Frankly, L3B is the McDonald's of brewing.

My opinion.

Tapsucker · Post by **Tapsucker** » Sat Aug 12, 2006 8:56 pm

I have been to their Old Montreal location a couple of times. I didn't realize they were a chain, but it always felt like they were. The product seemed like a Gordon Biersch knock off (not the best place to start), but compared to all the Stella outlets in the neighbourhood, it was acceptable.

I didn't mind thier red ale, but I wouldn't walk far for it.

On the other hand, a brewpub in a flagship location like Y&D can only be a benefit for beer culture.

I'm sure Volvo and Beer Bistro are shaking in their boots at the thought of the nearby competition.

the.brewer · Post by **the.brewer** » Sun Aug 20, 2006 9:38 pm

Might be good for Peugeot & Citroen though!

northyorksammy · Post by **northyorksammy** » Sun Aug 20, 2006 11:01 pm

"I read somewhere last year that Gordon Biersch were setting up shop at the corner of Dundas & Yonge, in the new complex being built there"

They failed failed misserably in their normal surban locations in the GTA

Tapsucker · Post by **Tapsucker** » Sun Aug 20, 2006 11:14 pm

northyorksammy wrote:"I read somewhere last year that Gordon Biersch were setting up shop at the corner of Dundas & Yonge, in the new complex being built there"

They failed failed misserably in their normal surban locations in the GTA

Another American tradition I don't get, put bars in places people need to drive to. Maybe an urban location will bring in more customers willing to have a beer.

Cass · Post by **Cass** » Mon Aug 21, 2006 9:17 am

Tapsucker wrote: Another American tradition I don't get, put bars in places people need to drive to. Maybe an urban location will bring in more customers willing to have a beer.

My theory is that Gordon Biersch thought that Toronto was like most American cities, namely that nobody lives downtown and they are ghost towns after 5pm. So Gordon put their locations in the suburbs which has been a successful model in the U.S. as consumers there live in the suburbs. Now it is certainly true that Toronto has many suburbanites, but also an incredibly lively downtown culture where the brewery probably could have worked. But we don't have any brewpubs anyway so who knows!