The Bar Towel

Came across this article this morning.

http://www.canada.com/windsorstar/story ... 03&k=47667

Very sad to hear.

I only tried the Superior Light once and it honestly scared me away. Seemed very mainstream-oriented.

I still do wish them brewing success in some form or other. A few good little companies like Hockley Valley have pulled up their socks big-time and it's good to see small brewers develop & grow.

Three average lagers + no distinction from mainstream = bankruptcy.

Seems like a pretty simple formula to me.

I could say Un FXXin' believable....but I always wondered how they managed to stay in their present location with a large brick building only 1/4 utilized to producing revenues in the hi-rent commercial "Walkerville" district..propery tax in that area on this type of frontage is vicious...then if there's rent too?? ..maybe Walkerville will survive in a less costly venue.

It's sad when such a staple brewer goes under, but I really would like to know how often the craft beer drinking population drinks walkerville?

I enjoy the amber and drink it often, but I have a problem finding it fresh.

SteelbackGuy wrote: but I really would like to know how often the craft beer drinking population drinks walkerville?

I've only ever had samples. I can't say any of the three have ever had the "Ooooo, that's nice!" factor going for them at all for me.

SteelbackGuy wrote:It's sad when such a staple brewer goes under, but I really would like to know how often the craft beer drinking population drinks walkerville?

Once and that was enough.

DragonOfBlood wrote:Three average lagers + no distinction from mainstream = bankruptcy.

Seems like a pretty simple formula to me.

Funny you mention this. I wonder how beers like Stella or even Blue survive for that matter. No distinction from the mainstream and I'd say they are very very average.

SteelbackGuy wrote:

DragonOfBlood wrote:Three average lagers + no distinction from mainstream = bankruptcy.

Seems like a pretty simple formula to me.

Funny you mention this. I wonder how beers like Stella or even Blue survive for that matter. No distinction from the mainstream and I'd say they are very very average.

The answer to both beers' survival is marketing.

SteelbackGuy wrote:I wonder how beers like Stella or even Blue survive for that matter.

Excellent marketing. Good marketing might allow a beer to experience a temporary upsurge in sales (ie: Black Label); excellent marketing keeps the sales pumping.

DragonOfBlood wrote:The answer to both beers' survival is marketing.

Ya beat me to the punch by just that much...

Kind of powers home the point that a Micro can't serve Macro tastes for very long. People with little taste in beer are just as happy with Stella and Blue, and they even feel more secure in the branding around it, so they react on an unconscious level in what they buy.

It's fascinating that companies with enough money to spend can TELL millions of people what to buy and they just obey.

skaghevn wrote:

SteelbackGuy wrote:I wonder how beers like Stella or even Blue survive for that matter.

Excellent marketing. Good marketing might allow a beer to experience a temporary upsurge in sales (ie: Black Label); excellent marketing keeps the sales pumping.

Steamwhistle one might argue.

I thought the blonde was a nice beer, certainly better than a Blue or a Stella, to which others have been comparing it.

However, living in Toronto it was both difficult to find fresh, and also was not my first choice with lots of other fresh local products, plus imports from the seasonal releases to choose from. If I lived in Windsor I think I would have patronized them regularly though.