NEW U.S. LISTING

cannondale · Post by **cannondale** » Wed Apr 15, 2009 9:27 pm

We just received the final letter from the LCBO today on the Victory Prima Pils. We now have label approval, 6 pack approval and carton approval but we must now once again confirm everything in writing in a multiple page letter. That will happen within the next week or so and then we're probably looking at 2-3 months before it hits the shelves. Other Victory products coming in on seasonal are a different story. PP will have a Canadian back label. Demand for Victory's products in the U.S. is huge and jumping through labelling hoops for a few hundred cases of any beer every year or two or more just doesn't make economic sense.

Any new updates on the progress of the prima pils procurement process peter?

SteelbackGuy · Post by **SteelbackGuy** » Wed Apr 15, 2009 10:37 pm

cannondale wrote:
We just received the final letter from the LCBO today on the Victory Prima Pils. We now have label approval, 6 pack approval and carton approval but we must now once again confirm everything in writing in a multiple page letter. That will happen within the next week or so and then we're probably looking at 2-3 months before it hits the shelves. Other Victory products coming in on seasonal are a different story. PP will have a Canadian back label. Demand for Victory's products in the U.S. is huge and jumping through labelling hoops for a few hundred cases of any beer every year or two or more just doesn't make economic sense.

Any new updates on the progress of the prima pils procurement process peter?

This is great news! I'd love to be able to buy this beer on regular basis.

Unfortunately, the agent has attacked me personally on several occasions, and told others that I am but a fool, and that my wine knowledge is simply my own ignorance, conjured up into some semblance of knowledge that only I understand. I guess all those wine courses I took were also all feeding this ignorance that I obviously possess. Too bad really, I was looking forward to recommending this to a lot of people at work.

El Pinguino · Post by **El Pinguino** » Wed Apr 15, 2009 10:40 pm

Recommend the beer, not the agent.

SteelbackGuy · Post by **SteelbackGuy** » Wed Apr 15, 2009 10:43 pm

El Pinguino wrote:Recommend the beer, not the agent.

They are one and the same unfortunately. $$$

Bytowner · Post by **Bytowner** » Thu Apr 16, 2009 9:43 am

How about doing your job instead of bringing silly internet feuds to work? Get over it. Peter's a dick, so what? Doesn't make the beer taste any different.

SteelbackGuy · Post by **SteelbackGuy** » Thu Apr 16, 2009 11:24 am

Bytowner wrote:How about doing your job instead of bringing silly internet feuds to work? Get over it. Peter's a dick, so what? Doesn't make the beer taste any different.

I'd like to think that I have some principles, that's all.
It might seem silly to you, but it isn't to me. How about that? And where did I say I didn't do my job? How about that?

Bobsy · Post by **Bobsy** » Thu Apr 16, 2009 1:20 pm

For what its worth, here is what beer reviewers have to say on Prima Pils...

On Beer Advocate its rated number 2 German Pilsener in the world:
http://beeradvocate.com/top_beers?style=41

On Ratebeer its rated number 4 Pilsener in the world:
http://www.ratebeer.com/Ratings/TopBeer ... ?StyleID=4

I'm not a huge fan of the pilsener options available at the LCBO (except for King's awesome take), so it will be great to get some of these in my fridge for the summer.

Jon Walker · Post by **Jon Walker** » Thu Apr 16, 2009 1:27 pm

Just a thought...perhaps we can all lay off the personal attacks? Peter has always been cantankerous and provocative on this forum...I get it, some of you don't like that and some feel personally slighted. My advice? Bitching about him here is both futile and petty and fighting amongst ourselves achieves nothing other than bitterness. Rise above it people.

tupalev · Post by **tupalev** » Thu Apr 16, 2009 2:34 pm

Agreed Jon, good conversation and discussion without personal attacks would be very welcome on the forum (from consumers and industry folks alike) and in fact represents 99% of what goes on here.

On the subject, the Prima Pils is a terrific beer on its own and an outstanding beer in its style. Fresh King Pilsner (which can be tough to find sometimes) and Pilsner Urquell are my go to's especially in the summer (Grand River Pils will be this year for sure as well, love that beer). I have become more and more of a fan of properly made great pilsners over the past couple of years so any addition to our scene which might encourage OCB members to tackle this style properly to compare would be most welcome (yes, I actually just said Ontario could use more pilsners. GOOD pilsners!).

Belgian · Post by **Belgian** » Thu Apr 16, 2009 9:27 pm

Yeah - we gotta grow a hide, and we need great Ont pilsners. Two healthy goals there.

mjohnston · Post by **mjohnston** » Thu Apr 16, 2009 11:41 pm

Nice edit, Belgian

esprit · Post by **esprit** » Tue Apr 21, 2009 10:21 am

Prima Pils is tentatively scheduled to be received by the LCBO on June 9, 2009. The ususal distribution, lab and pricing issues will probably take 3-4 weeks so we should see it on the shelves by end of June/early July.

Timmy · Post by **Timmy** » Tue Apr 21, 2009 7:41 pm

esprit wrote:Prima Pils is tentatively scheduled to be received by the LCBO on June 9, 2009. The ususal distribution, lab and pricing issues will probably take 3-4 weeks so we should see it on the shelves by end of June/early July.

That's some good news, June is prime lawn mowing and pool maintenance season...I will be buying lots I think.

Ghost542 · Post by **Ghost542** » Sat Apr 25, 2009 6:44 am

Sweet, I'll list it....

pootz · Post by **pootz** » Sun Apr 26, 2009 9:00 pm

DragonOfBlood wrote:Victory Prima Pils! Please let it be Prima Pils!

It is dragon.....now ya got me salivating thinking of warm summer evenings with a cold Victory lager. Day-am!