What really counts as a special occasion to part with that final bottle you cherish?
It'll probably be my 50th. If I survive that long.
My family is the sort that even though we are walking distance apart, we may go months without talking to each other. Then when an excuse arises we have a tear of a party for a few days at the cottage. That's when we remember a lot of the special bottles in the cupboard! Waiting ain't living, but I don't really want to open something when there's no opportunity to share. Especially since everyone in my family is a beer lover.
Now on the wife's side, except for her, the rest will only drink something if it's three parts sugar and is a colour that doesn't exist in nature.
Brands are for cattle.
Fans are cash cows.
The herd will consume until consumed.