BrewDog Brews a 41% IPA

[Pub Style]

http://news.bbc.co.uk/2/hi/uk_news/scot ... 517607.stm

A controversial Scottish brewery has said it has reclaimed the title of the world's strongest beer from German rivals - with Sink the Bismarck at 41%.

BrewDog, of Fraserburgh, made headlines last year when it unveiled a 32% beer called Tactical Nuclear Penguin.

However, Schorschbrau released the 40% strength Schorschbock.

BrewDog said its newly released 41%, Sink the Bismarck, would cost £40 for a 330ml bottle and would only be sold online.

Alcohol Focus Scotland had previously expressed concerns about BrewDog's approach.

Alcohol Focus Scotland chief executive Jack Law said: "Over the past few months BrewDog have continued to produce stronger and stronger beers.

"By commenting on this irresponsible brewing practice we only serve to add to their marketing and therefore we have no further comment to make."

But BrewDog's managing director James Watt said the company was doing all it could to promote a new and responsible approach to beer drinking.

He added: "Beer has a terrible reputation in Britain, it's ignorant to assume that a beer can't be enjoyed responsibly like a nice dram or a glass of fine wine. A beer like Sink the Bismarck should be enjoyed in spirit sized measures.

"It is important that you be careful with this beer and show it the same amount of sceptical, tentative respect you would show an international chess superstar, clown or gypsy."

BrewDog was previously branded irresponsible for an 18.2% beer called Tokyo, which it then followed with a low alcohol beer called Nanny State, then Tactical Nuclear Penguin.

[Bobsy]

I won't comment on the whole strongest beer thing, which is a little silly, but I will say that Brewdog know how to get some press, and that beating out a German beer with something called 'Sink the Bismarck' brought a smile to my face.

[Cass]

Those dudes are like Apple - anything they do gets talked about. Good for them.

[kwjd]

"By commenting on this irresponsible brewing practice we only serve to add to their marketing and therefore we have no further comment to make."

I love it! Just piss off the government enough and eventually they give up. Too bad no one in Ontario does this (not that I blame any of them).

[Bobbyok]

"By commenting on this irresponsible brewing practice we only serve to add to their marketing and therefore we have no further comment to make."

I love it! Just piss off the government enough and eventually they give up. Too bad no one in Ontario does this (not that I blame any of them).

I agree with the sentiment, but I don't believe Alcohol Focus Scotland is a government organization.

[kwjd]

"By commenting on this irresponsible brewing practice we only serve to add to their marketing and therefore we have no further comment to make."

I love it! Just piss off the government enough and eventually they give up. Too bad no one in Ontario does this (not that I blame any of them).

I agree with the sentiment, but I don't believe Alcohol Focus Scotland is a government organization.

Oh, I thought they were. I guess they are a charity designed to increase the government intervention in alcohol, not the actual government.

[GregClow]

"It is important that you be careful with this beer and show it the same amount of sceptical, tentative respect you would show an international chess superstar, clown or gypsy."

God DAMN, I love these guys!

[Belgian]

I'm vaguely interested in the Paradox oak-aged series of beers - costly as they are, a few oak-aged products of late seem to live up to the hype & added expense.

Had the IPA again recently, and while it's good I think we can do just as well loclally with Great Lakes Canuck (ie. for a dry, hoppy pale that has a crisp, lean malt balance.)

[northyorksammy]

their video on this beer
may be offensive to some people

[GregClow]

The Vimeo link wouldn't work for me, but I found it on YouTube:



And anyone who finds it offensive either has no sense of humour, or is a lousy sausage muncher!

[Tapsucker]

their video on this beer
may be offensive to some people

Why can't these guys spend some real money and get some babes for their ads?


I wonder if Great Lakes is slowly inching their way in this direction? Maybe they will brew up a "LCBO Enema" for the next project X.

[mintjellie]

[northyorksammy]

Duggan is working on something with rice that will be in the 30% range

but why not just drink vodka?

[GregClow]

but why not just drink vodka?

Because there's no RateVodka or VodkaAdvocate.

You should know that better than anyone, Sammy.

[Belgian]

There COULD be vodkatowel comments in the Uncorked thread Len started.

Just sayin!Varietal potato vodka, anybody?