paulv wrote:I should explain why I was asking the question. I am doing background research on the Creemore Springs Brewey expansion and would like to know just where Creemore fits into the craft brewery market in term of volume output. Their current output is 50,000 hl per year. How does that compare to the other small breweries such as Mill Street and Steam Wistle?
I thought that there might be one place where all this info is available.
Bobbyok wrote:Not sure if the article gave the output, but the Spring issue of Porter's airlines magazine/newsletter stated that Steamwhistle's annual sales were $20 million. You may want to check that article to see if the capacity or output figures were there.
paulv wrote:I should explain why I was asking the question. I am doing background research on the Creemore Springs Brewey expansion and would like to know just where Creemore fits into the craft brewery market in term of volume output. Their current output is 50,000 hl per year. How does that compare to the other small breweries such as Mill Street and Steam Wistle?
I thought that there might be one place where all this info is available.
Rob Creighton wrote:From the desk of 'wild ass guesses':
The question of Creemore volume is interesting when you survey a local area. Cambridge has almost no Steamwhistle taps. The number of Mill St. is growing but Creemore is in almost all Molson controlled chain bars plus a variety of others. So you go to a supercentre (In cambridge it's Hespler Road) and count the taps. Assume 2 kegs per week per tap and multiply by .586 HL. Now extrapolate across your regional area to give you a rough idea of the volume your dealing with. Then start to extend it across the province. Draught is 10-11% of big brewery volume on an annual basis. It quickly becomes apparent that the 50000 HL of the plant in Creemore can barely cover the draught volume they have in corporate accounts alone.
For Creemore, it's expand or contract production out to bigger volume plants.
Rob Creighton wrote:From the desk of 'wild ass guesses':
Mill St. 35-40000 HL
Steamwhistle around 30-35000 HL
Cool around 25000 HL
Great Lakes around 20000 HL
Wellington around 15000 HL
At or below 10000 HL
paulv wrote:Rob Creighton wrote:From the desk of 'wild ass guesses':
The question of Creemore volume is interesting when you survey a local area. Cambridge has almost no Steamwhistle taps. The number of Mill St. is growing but Creemore is in almost all Molson controlled chain bars plus a variety of others. So you go to a supercentre (In cambridge it's Hespler Road) and count the taps. Assume 2 kegs per week per tap and multiply by .586 HL. Now extrapolate across your regional area to give you a rough idea of the volume your dealing with. Then start to extend it across the province. Draught is 10-11% of big brewery volume on an annual basis. It quickly becomes apparent that the 50000 HL of the plant in Creemore can barely cover the draught volume they have in corporate accounts alone.
For Creemore, it's expand or contract production out to bigger volume plants.
From some self reporting sources I have seen I think your numbers are not that wild.
I am guessing that for Creemore the draft volume would be in the 40% range.
For Creemore the question arises at what point does is cease to be a craft brewery and when does it become just a premium brand in the Molson line up. Or is there no such demarcation and it all depends on public perception and marketing/branding.
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