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Beau's Keeping it Real

Discuss beer or anything else that comes to mind in here.

Moderators: Craig, Cass

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Bytowner
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Beau's Keeping it Real

Post by Bytowner »

Article from G&M on Beau's quest for investors who don't want to ruin everything.

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JerCraigs
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Post by JerCraigs »

a very nice article on Beau's. Hopefully they can do well with their expansion plans!

This bit is a bit odd though:
Mark Evans is a principal with ME Consulting, a content and social media strategic and tactical consultancy that creates and delivers ‘stories’ for companies looking to capture the attention of customers, bloggers, the media, business partners, employees and investors.
Am I the only one who reads that as implying the article is essentially an advertising piece? Or am I misinterpreting?

Bytowner
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Post by Bytowner »

Haha, good catch.

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sstackho
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Post by sstackho »

While we're on the subject of article on Eastern Ontario breweries, here's one on Hogsback:

http://www.emcottawawest.ca/20110421/ne ... +good+year

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S. St. Jeb
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Post by S. St. Jeb »

Great articles....thanks for posting the links.

midlife crisis
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Post by midlife crisis »

"'Something darker, with more flavour, but not a stout or anything like that,' said Richardson".

God forbid.

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Belgian
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Post by Belgian »

Venture capital can be scary. Did you know the way it basically works? As I understand it, in exchange for venture capitalists giving you money you sign an agreement handing over to them, on paper, a substantial chunk of your business. Then, as your newly-invested business makes more money you can in theory buy full ownership back from them bit by bit. There's a repayment schedule and you have to keep meeting those goals. If you fail, they step in and take your business away from you - costing you your entire investment.

I have heard people actually lost a business just because they signed an investment deal they did not really understand - or was impossible to meet.

That doesn't mean you cannot find a intelligent, 'hip to what you do' investor with whom you can structure a deal that works for both of you. The article seems to focus on the others!
In Beerum Veritas

cfrancis
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Post by cfrancis »

Although you are right about how investors work, they normally don't want to get invested past 50% because as your ownership diminishes your incentive and drive for the idea will wane and thus their investment will suffer.

Investors are what they are, you are selling a portion of your business for the capital infusion, if you are able to secure a loan and want to pay the juice on it then more power to you but most banks are not willing to post a substantial loan on a wing and a prayer and a weak financial statements. Where a venture capitalist/investor might based on the idea and what they see the potential for that idea. Of course the business would get access to the contacts/expertise of the investor which normally would justify the reduction in ownership.

Sometimes it is the necessary evil.

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Belgian
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Post by Belgian »

I respect the investor's position, they assume a liability.

And obviously the tricky thing is finding one who maybe understands malt & hops, who perhaps had an epiphany and loves great beer. The person who can see the business potential a little from the point of view of those who would WANT the product, and really see WHY it would sell even better if A, B, C were put in place.

It's vision and passion is it not?
In Beerum Veritas

cfrancis
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Post by cfrancis »

That's why it's tough to find the "right" investor. I've stopped watching Dragon's Den because it's frustrating. There are some people that come in with amazing ideas but because the dragons can't see them doubling their money in a short period of time they pass. Or if the product can't be mass produced or mass appeal they pass.

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NRman
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Post by NRman »

I posted about this back in the "Cheeses" thread weeks ago but its a better idea here

This makes me think of Monforte in Stratford.
This person started a new dairy by "selling CSA subscriptions"
At Monforte, $1000 bought you the right to $1500 worth of cheese over 5 years ($300/year). Lesser options are available too ($500 for $750s worth etc).
She has raised over $400K, built the dairy and is making cheese.

http://www.monfortedairy.com

Could Beau's expand this way?
It would get around the "investors wanting lime in the beer" issue. I doubt none of the cheese investors give "input" on how to make cheese??

Would you invest $1000 for $1500 in Beaus beer over 5 years?
I think I might...I have wasted more on less. (I am looking at you Nortel :evil: )
Would 999 more of you beer geeks do the same?
Would 4999 more people pony up and then they'd be at the required $5M.

And just like this thread started, the G&M had an article on Monforte a year ago
http://www.theglobeandmail.com/life/foo ... le1541128/

cfrancis
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Post by cfrancis »

That is an amazing idea, because you get the financing and don't bleed ownership at all.

xocoatl
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Post by xocoatl »

BrewDog did something similar to this to fund expansion:

http://www.equityforpunks.com/

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GregClow
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Post by GregClow »

My wife and I "invested" in Monforte, and while it's an interesting model that works for some businesses, but I'm not sure how well it would work for Beau's (or any other brewery). The main issue is how the "investors" would get their beer.

With Monforte, we were given a yearly supply of vouchers which we can exchange for cheese at any of the farmers markets where they have a stall (there are several in Toronto, and some outside of the city as well), or in the retail store at the dairy itself should we ever be out that way.

Unless Beau's can convince the LCBO to accept similar vouchers - or find enough "investors" that are able to visit the brewery on a regular basis to pick up their beer - it might not be very practical.

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