COORS LIGHT® continues to set the cold standard

phirleh · Post by **phirleh** » Wed May 04, 2011 12:41 pm

Did you know that 70 percent of all legal drinking age men put their beer in the freezer?

...and they say the US education system needs a major rehaul.

New Coors Light Two-Stage Activation bottles and cans

Coors is currently developing beer cans that will text message you when they have reached their optimum coldness

TheSevenDuffs · Post by **TheSevenDuffs** » Wed May 04, 2011 1:00 pm

In all fairness, if I am drinking a Coors Light I would want it ice cold too. There is no flavour for the cold temperratures to subdue is the beer that 70% of people drink so you might as well have it cold and at least be refreshed!

Tapsucker · Post by **Tapsucker** » Wed May 04, 2011 1:06 pm

Here's a couple thoughts.

1. Why waste so much energy developing a can that can text you when you could be developing a decent beer recipe?

2. A can that can text would presumably have it's own IP address. No surprise then that the world is running out of addresses!

phirleh · Post by **phirleh** » Wed May 04, 2011 2:05 pm

Tapsucker wrote:Here's a couple thoughts.

1. Why waste so much energy developing a can that can text you when you could be developing a decent beer recipe?

2. A can that can text would presumably have it's own IP address. No surprise then that the world is running out of addresses!

I was just kidding about the texting... but I wouldn't put it past them!

Ale's What Cures Ya · Thu May 05, 2011 12:48 am

Cold is my absolute favourite flavour.

sprague11 · Post by **sprague11** » Thu May 05, 2011 10:04 am

DragonOfBlood wrote:Cold is my absolute favourite flavour.

Who doesn't love cold?

xocoatl · Post by **xocoatl** » Thu May 05, 2011 10:11 am

My palate has always preferred the flavour of refreshing to cold, but I think this super cold may changet that.

Can these labels be removed and reused? I think I have been drinking my bottles of rochefort 10 too warm, and missing the super cold goodness I could be enjoying.

iguenard · Post by **iguenard** » Thu May 05, 2011 11:21 am

sprague11 wrote:
DragonOfBlood wrote:Cold is my absolute favourite flavour.
Who doesn't love cold?

Cold is second only to Arctic Blue.

sprague11 · Post by **sprague11** » Thu May 05, 2011 12:23 pm

Whoa there - Just caught this in the article:

Now on Coors Light bottles and cans, the iconic mountains still turn blue when the beer is cold, and in addition, a new Cold Indicator bar will turn blue at the same time. Then, when the Coors Light temperature is at the peak of refreshment, a second Super Cold Indicator bar turns blue.

All this time I haven't been getting peak refreshment from my beer.

Tapsucker · Post by **Tapsucker** » Fri May 06, 2011 12:12 am

phirleh wrote:
Tapsucker wrote:Here's a couple thoughts.

1. Why waste so much energy developing a can that can text you when you could be developing a decent beer recipe?

2. A can that can text would presumably have it's own IP address. No surprise then that the world is running out of addresses!
I was just kidding about the texting... but I wouldn't put it past them!

Sheesh, and I took the bait. Proves that I'm stupid and you had a plausible premise.

Streets · Post by **Streets** » Fri May 06, 2011 1:00 pm

Tapsucker wrote: Sheesh, and I took the bait. Proves that I'm stupid and you had a plausible premise.

I googled it too.