S. St. Jeb wrote:
Falling consumption. ...and the recent continent-wide crackdown on campus binge drinking...
I don't think this affects the craft beer market.
S. St. Jeb wrote:
Falling consumption. ...and the recent continent-wide crackdown on campus binge drinking...
I don't think this affects the craft beer market.
•Saturation.
•Falling consumption.
•Davids and Goliaths. The macros have gotten into the “small” beer niche themselves, of course, with brands that are passably flavourful. These include Shock Top Belgian White (AB InBev), and Six Pints Beer Academy Kölsch (Molson Coors), or Blue Moon (Molson Coors). The craft-brew lobby has failed to enforce labeling of these “faux craft” beers as such.
•Sell-outs. The macros also have the clout to simply buy a craft brewers’ hard-earned success. Molson Coors alone snapped up Ontario’s Creemore Brewing Co. in 2005, and the esteemed Granville Island Brewing Co., Canada’s second-oldest craft brewer, five years later. Toronto pioneer Upper Canada Brewing Co. sold out to Guelph’s Sleeman Brewing Co., which soon enough slipped down the gullet of Sapporo.
Mike-KBCo wrote:Ask yourself this: have you ever seen anyone who has liked craft beer go back to macro?
MatttthewGeorge wrote:Mike-KBCo wrote:Ask yourself this: have you ever seen anyone who has liked craft beer go back to macro?
Good points. But to this last remark, yes I have, purely due to price, and that would be my father. My old man introduced me to craft beer (Creemore & Neustadt) 10+ years ago, and still buys craft on special occasion, however now retired, he just can't afford craft beer all the time and frequently buys James Ready, Laker, Lucky, etc.
Mike-KBCo wrote:
This is a legitimate threat.
The success paradox. This is directly related to the "David & Goliath" point in that multi-nationals getting crafty represents a real challenge to legitimate small breweries with limited budgets. But let's not kid ourselves, there are already larger, let's call them "regional breweries", that exist in Ontario now that operate just like the much-maligned macros. Life goes on. We continue to flourish.
Kel Varnsen wrote:S. St. Jeb wrote:
Falling consumption. ...and the recent continent-wide crackdown on campus binge drinking...
I don't think this affects the craft beer market.
I think it would. I mean not all people who buy craft beer are fanatical about it. Some people just buy stuff like say Steamwhistle or Lug Tread because they like something that has more flavour than coors light. If people are cutting back their beer drinking for diet/health reasons it is going to affect the casual bud light drinking the same way it effects the casual steam whistle drinker. I mean there is a reason molson developed molson 67. It wasn't for fun. And they still sell it so there is obviously a market for a low calorie beer.
Mike-KBCo wrote:Ask yourself this: have you ever seen anyone who has liked craft beer go back to macro?
matt7215 wrote:I havnt gone back to macros but I certainly dont buy craft beer the way I used too. I no longer feel the need to try every new product on the market. I rarely buy bombers or 750s because the value per ml is terrible. Lastly, if a macro product is better then a craft product I no longer feel like I should go for the craft just to "support the little guy". If Im in the mood for a pilsner Im grabbing a Pilsner Urquell or Bitburger. If I feel like a porter Im grabbing a Fullers. In fact pretty much the only style I still buy from craft producers is IPA.
$11 bottle or Wayward Son, no thanks, Ill take 3 Chimay White
$14 bottle of Flying Monkeys BNL, nope, 7 bottles of Sinha
markaberrant wrote:matt7215 wrote:I havnt gone back to macros but I certainly dont buy craft beer the way I used too. I no longer feel the need to try every new product on the market. I rarely buy bombers or 750s because the value per ml is terrible. Lastly, if a macro product is better then a craft product I no longer feel like I should go for the craft just to "support the little guy". If Im in the mood for a pilsner Im grabbing a Pilsner Urquell or Bitburger. If I feel like a porter Im grabbing a Fullers. In fact pretty much the only style I still buy from craft producers is IPA.
$11 bottle or Wayward Son, no thanks, Ill take 3 Chimay White
$14 bottle of Flying Monkeys BNL, nope, 7 bottles of Sinha
Great minds think a like, I am with you all the way!
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