McAuslan to brew Carlberg

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Cass
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Postby Cass » Tue Dec 02, 2003 9:59 am

...for the Quebec market only. Moosehead/McAuslan has signed a new agreement for Carlsberg in Canada:

<a href="http://www.thestar.ca/NASApp/cs/ContentServer?pagename=thestar/Layout/Article_Type1&c=Article&cid=1070320211414&call_pageid=968350072197&col=969048863851">Toronto Star Link</a>

I love this quote about Carlsberg:

"When the consumer doesn't see many ads around, they assume a beer's not popular anymore and they stop drinking it"

Ugh. At least they could have said "mass-market consumer".

<font size=-1>[ This Message was edited by: Cass on 2003-12-02 10:00 ]</font>
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Immotius
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Postby Immotius » Mon Dec 08, 2003 1:07 am

I did read this. I think it was in the national post.. Did beer news make the CP newswire?

I didn't care about about the carlsberg no much as the fact that I didn't know Moosehead owned a minority(?) share of McAuslin.
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Postby burgermeister » Mon Dec 08, 2003 8:45 am

On 2003-12-08 01:07, Immotius wrote:
I did read this. I think it was in the national post.. Did beer news make the CP newswire?

I didn't care about about the carlsberg no much as the fact that I didn't know Moosehead owned a minority(?) share of McAuslin.


I haven't found anything on newswire about the Carlsberg deal, but here's an old announcement that covers off the Moosehead, McAuslin relationship:

http://www.newswire.ca/en/releases/arch ... c4442.html
Maudite
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Postby Maudite » Mon Dec 08, 2003 9:46 am

Moosehead purchased 45% of McAuslan about 3 years ago. This allowed Moosehead to grab some of the Quebec market with a "Lager:. This also enabled McAuslan to be distributed and represented in the Maritime Provinces. Carlsberg I heard was to be brewed out of the Maritimes.
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Rob Creighton
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Postby Rob Creighton » Mon Dec 08, 2003 4:49 pm

Certainly McAuslin will benefit from the extra capacity but it also makes the truckloads to Premium Beer in Ontario fuller which makes it sound like a win-win-win for all three parties involved. Can they work it to eat into Stella marketshare? That is the question.
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Postby PRMason » Mon Dec 08, 2003 7:48 pm

Carlsberg has been brewed in Canada for over 30 years now. Many regard this product to be just another domestic brand. Stella, while being the "Blue of Belgium" is of no higher quality than Carlsberg brewed in Canada, but it has the distinct advantage of being imported, and from the current darling beer country of Belgium. Good luck to Carlsberg (and Moosehead/McAuslan) making any inroads in that area.
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DukeofYork = Richard
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Postby DukeofYork = Richard » Mon Dec 08, 2003 9:48 pm

It also has the distinct advantage of a green bottle, which gives it its much sought-after skunky taste and import cachet (Stella, that is).

<font size=-1>[ This Message was edited by: dukeofyork on 2003-12-09 08:02 ]</font>
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Rob Creighton
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Postby Rob Creighton » Mon Dec 08, 2003 11:45 pm

On 2003-12-08 21:48, DukeOfYork wrote:
It also has the distinct advantage of a green bottle, which gives it its much sought-after skunky taste and import cachet.


That's harsh man, very harsh - I mean the beer :grin:
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Postby Bobbyok » Tue Dec 09, 2003 10:25 am

On 2003-12-08 09:46, Maudite wrote:
This also enabled McAuslan to be distributed and represented in the Maritime Provinces.


That's interesting, because McAuslan (St. Ambroise Oatmeal Stout and Pale Ale) is currently only available in Nova Scotia, and not in Moosehead's home province of New Brunswick, or in PEI.

Bobby

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