MetalHead wrote:I think it may also have to do with the lack of knowledge and exeperience drinking craft beer of a lot of the population. When you're stuck with molbatts etc.. anything crafty is an improvment.
I think this is a very important point. Also even very good craft breweries need some more accessible beers. Let someone taste what a well-made pilsner or lager tastes like and maybe they'll transition from the Molbatts (I like this term) swill they're used to. Then maybe they'll explore the world of IPA's, stouts, etc. Someone who only knows Bud Light and Labatt's is probably not going to be wild about an IPA the first time they try it.