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2. It's either a typo (likely given the spelling in US media) or a bad ethnic slur, but they refer to one of Corona's ad campaigns targeting Hispanics as "Find Your Beech".
Brands are for cattle.
Fans are cash cows.
The herd will consume until consumed.
I lived in Mexico for 22 years. Most people I know down there never drink Corona unless it's the only thing available. My ex girlfriend's dad also worked at a now closed Grupo Modelo brewery and it was always amusing to talk to how about how much of the Corona production was for exports. In this case it is really all just about the marketing.
Eli wrote:I lived in Mexico for 22 years. Most people I know down there never drink Corona unless it's the only thing available. My ex girlfriend's dad also worked at a now closed Grupo Modelo brewery and it was always amusing to talk to how about how much of the Corona production was for exports. In this case it is really all just about the marketing.
Sounds like Corona is to Mexico what Foster's is to Australia. Stella Artois might be the same to Belgium. In the UK and elsewhere it is closely identified with Belgium but it doesn't seem too common there.
Eli wrote:I lived in Mexico for 22 years. Most people I know down there never drink Corona unless it's the only thing available. My ex girlfriend's dad also worked at a now closed Grupo Modelo brewery and it was always amusing to talk to how about how much of the Corona production was for exports. In this case it is really all just about the marketing.
Do you mean to say they drink some other beer, or they don't drink beer? I find that, in cities, the locals drink Indio, but in beach towns everyone is drinking Corona (or Sol, if you are making that distinction).
