New Arrivals at LCBO & TBS

instantkamera · Post by **instantkamera** » Tue Jan 21, 2014 1:14 am

BlackRedGold wrote:
MatttthewGeorge wrote:
TheSevenDuffs wrote:Despite the fact that the beer is actually 4.2%???
Yup. In order to call your beer "light" it must be 4% or under. So we have to either not call it Light, or change the label & box to say 4%. Since the LCBO allows a 0.5% variance from label to product then we don't have to change the beer, just the box/label.
Why do they carry 6% Bud Light Platinum on their shelves then?

Probably because "Bud Light" is it's own brand and registered trademark, or some other such bullshit.

MatttthewGeorge · Post by **MatttthewGeorge** » Tue Jan 21, 2014 9:03 am

instantkamera wrote:
midlife crisis wrote:Right. I agree. But F+M is not lying.
No, the LCBO is forcing them to lie.

Well they're not forcing us... we could just not call it Light.

Masterplan · Post by **Masterplan** » Tue Jan 21, 2014 9:14 am

MatttthewGeorge wrote:
instantkamera wrote:
midlife crisis wrote:Right. I agree. But F+M is not lying.
No, the LCBO is forcing them to lie.
Well they're not forcing us... we could just not call it Light.

Just change it to "Leight" or "Lightish"...

Craig · Post by **Craig** » Tue Jan 21, 2014 9:51 am

"Less Dark"

or maybe "Paler"?

cfrancis · Post by **cfrancis** » Tue Jan 21, 2014 9:58 am

Stonehammer Bright!

MatttthewGeorge · Post by **MatttthewGeorge** » Tue Jan 21, 2014 1:03 pm

Light-ish!

lister · Post by **lister** » Tue Jan 21, 2014 1:08 pm

MatttthewGeorge wrote:Light-ish!

Stonehammer
Light-ish

Just add a tiny sticker with -ish.

BlackRedGold · Post by **BlackRedGold** » Tue Jan 21, 2014 1:27 pm

Stonehammer Light Platinum

cratez · Post by **cratez** » Tue Jan 21, 2014 3:00 pm

midlife crisis wrote: I do love your Imperial Light idea. Up there with Robust Porter and other absurdities of over-categorization.

The differences between a Robust and Brown Porter are equivalent to the distinctions between an American and English IPA. If you don't agree, you're not paying attention.

RE: the Stone Hammer label. I would say it's unbelievable but the LCBO has demonstrated that anything is possible when it comes to their bureaucratic wrangling. I look forward to buying that pack, though, as I really enjoy three of the four beers offered and the Light is an okay session beer.

midlife crisis · Post by **midlife crisis** » Tue Jan 21, 2014 3:22 pm

Thank you, I am "paying attention". A robust Porter, or extra-stout Porter, is a stout, at least historically and as far as I am concerned. I can see that others disagree. I just find these things to be a bit meaningless when they are employed too rigidly or make overly fine distinctions.

Craig · Post by **Craig** » Tue Jan 21, 2014 3:30 pm

midlife crisis wrote:Thank you, I am "paying attention". A robust Porter, or extra-stout Porter, is a stout, at least historically and as far as I am concerned. I can see that others disagree. I just find these things to be a bit meaningless when they are employed too rigidly or make overly fine distinctions.

Black Butte is a stout?

MatttthewGeorge · Post by **MatttthewGeorge** » Tue Jan 21, 2014 4:24 pm

cratez wrote:RE: the Stone Hammer label. I would say it's unbelievable but the LCBO has demonstrated that anything is possible when it comes to their bureaucratic wrangling. I look forward to buying that pack, though, as I really enjoy three of the four beers offered and the Light is an okay session beer.

Well to add to the hilarity (or anger, depending on what side of the beer game you're on) this was only a seasonal listing, going from the beginning of December to the end of March. As of right now, and as far as I know, the LCBO is not willing to have our pack extended to the end of April even though it was their mistake.

So yeah, my advise would be this: if you see a pack with an expiry date that is after FEB 20, buy it now as it's super fresh and likely the last of the pack before the delist. If you see the one that is dated FEB 20 (packaged when we were ready to ship in early Dec), the Stout, Dark and Pils should be fine, however the Light-ish doesn't hold up as well in that last month, if you ask me. My opinion, not the brewery's.

Belgian · Post by **Belgian** » Tue Jan 21, 2014 6:20 pm

midlife crisis wrote:Orwellian.

Not to mention Kafkaesque, I'm picturing 'The Trial.'

But didn't F&M know in advance? I mean the 4% labeling regs, not the byzantine ways of the Board.

MatttthewGeorge · Post by **MatttthewGeorge** » Tue Jan 21, 2014 7:16 pm

Belgian wrote:
midlife crisis wrote:Orwellian.
Not to mention Kafkaesque, I'm picturing 'The Trial.'

But didn't F&M know in advance? I mean the 4% labeling regs, not the byzantine ways of the Board.

No, we didn't know. Been selling that beer as Light for years. They don't have a problem with that until it's on their selves. But as I said, our 6 pack has been in the system for 8+ months with no issue. Basically they didn't catch their error back then, we never knew this was an issue, and now that they've caught it they've delayed our time-sensitive listing now.

Rob Creighton · Post by **Rob Creighton** » Tue Jan 21, 2014 10:10 pm

MatttthewGeorge wrote:
Belgian wrote:
midlife crisis wrote:Orwellian.
Not to mention Kafkaesque, I'm picturing 'The Trial.'

But didn't F&M know in advance? I mean the 4% labeling regs, not the byzantine ways of the Board.
No, we didn't know. Been selling that beer as Light for years. They don't have a problem with that until it's on their shelves. But as I said, our 6 pack has been in the system for 8+ months with no issue. Basically they didn't catch their error back then, we never knew this was an issue, and now that they've caught it they've delayed our time-sensitive listing now.

My greatest concern is why Matt spells light with a capital "L". Far too much respect for light beers I think. And this comes from a guy who makes a 3.5% beer. Matt is a young fella which profiles him with all the young "I Need Strong Beer" geeks (including Belgian _ nyuk, nyuk, nyuk). The latest trend to "session" beers in the states is the natural evolution from the over reaction to the natural guilt to having created coors light. (notice: no caps)