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Heineken buys 50 percent stake in U.S. craft beer maker Lagunitas

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spinrsx
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Joined: Tue Sep 21, 2010 12:27 pm
Location: Ottawa

Heineken buys 50 percent stake in U.S. craft beer maker Lagunitas

Post by spinrsx »


atomeyes
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Joined: Fri Oct 14, 2011 1:39 pm

Post by atomeyes »

i'm guessing:
in 2016, we'll have Lagunitas at TBS (it was likely coming here, but TBS vs LCBO)
Lagunitas will be available across europe shortly via the Chicago plant

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Tapsucker
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Post by Tapsucker »

Found this commentary entertaining.

http://www.slate.com/blogs/moneybox/201 ... lains.html
Brands are for cattle.
Fans are cash cows.
The herd will consume until consumed.

Philip1
Posts: 333
Joined: Mon Dec 20, 2004 1:10 pm

Post by Philip1 »

Tapsucker wrote:Found this commentary entertaining.

http://www.slate.com/blogs/moneybox/201 ... lains.html
Slate article ends with:
Anyway, you'll probably be able to get a decent IPA in Amsterdam soon. That's really the news here.
That probably wasn't meant to be taken too literally - as in Amsterdam in particular doesn't have IPA but soon will - however, as it happens a year and a half ago the guy sitting next to me at Amsterdam's Beer Temple bar was drinking a bottle of a Lagunitas beer. Quite a few stores in the Netherlands, UK and elsewhere have been selling US microbrews for well over a decade but I guess with Heineken's backing they will become even more mainstream.

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