Nickel Brook Brewing

Discuss anything and everything about craft brewers from Ontario here.

Moderators: GregClow, Cass

S. St. Jeb
Bar Fly
Posts: 727
Joined: Tue Mar 22, 2011 10:44 pm
Location: Burlington, ON

Equilibrium

Postby S. St. Jeb » Tue Oct 10, 2017 5:22 pm

S. St. Jeb wrote:Noticed a new can in the LCBO today for Nickel Brook Equilibrium. It has previously been billed as an Extra Special Bitter. It's now called an English-Style Ale. I don't know if there is any change to the beer itself; I'm guessing not. Their website has not been updated with this change.
User avatar
Belgian
Bar Towel Legend
Posts: 9761
Joined: Sun Jul 04, 2004 6:15 pm
Location: Earth

What Ales you England?

Postby Belgian » Tue Oct 10, 2017 6:52 pm

S. St. Jeb wrote:Noticed a new can in the LCBO today for Nickel Brook Equilibrium. It has previously been billed as an Extra Special Bitter. It's now called an English-Style Ale. I don't know if there is any change to the beer itself; I'm guessing not. Their website has not been updated with this change.

English-Style Ale doesn't tell you if it's a Brown or a Pale or whatever, so it's not a real classification when used as a name, not on RateBeer. Equilibrium is still an ESB which is just one type of English-Style Ale.

I bet it's just for easier marketing to Regular Store Buyers who might be scared of the word 'Bitter' even though it's not literally true. Same with calling an ale Brown Ale, some people might be terrified of colour and assume a mild brown session ale is overwhelming in taste.

To give Nickel Brook a tiny pass here I would just expect anything simply called 'English-Style Ale' to be in the range of more approachable session ales in terms of ABV strength and character. Fairly quaffable. Which I certainly think an ESB can be (you can have Bitter or Ordinary Bitter, Special Bitter, ESB and then we're broaching Pale Ale on the English Ale continuum though I might be less inclined to include Pales or certainly IPAs.)

Any English pub drinkers care to clarify? Would you order a 'Pint of Best" for ESB and 'Pint of Ale' for Ordinary Bitter?
In Beerum Veritas
User avatar
MatttthewGeorge
Bar Fly
Posts: 759
Joined: Tue Apr 03, 2012 3:45 pm
Location: Woolwich, ON
Contact:

Re: Equilibrium

Postby MatttthewGeorge » Tue Oct 10, 2017 8:31 pm

S. St. Jeb wrote:Noticed a new can in the LCBO today for Nickel Brook Equilibrium. It has previously been billed as an Extra Special Bitter. It's now called an English-Style Ale. I don't know if there is any change to the beer itself; I'm guessing not. Their website has not been updated with this change.


Don't work there anymore but this was in the works when I left. No change in recipe, it's exactly what Belgian said: people don't like the word "bitter" and you can't stand in every store educating the customer.
Last edited by MatttthewGeorge on Thu Oct 12, 2017 5:36 am, edited 1 time in total.
untappd/tweetbox/facebitch/snapitychat/etc: @matttthewgeorge
User avatar
ErkLR
Posts: 380
Joined: Mon Oct 25, 2010 12:21 am
Location: London, ON

Re: Equilibrium

Postby ErkLR » Wed Oct 11, 2017 9:21 pm

MatttthewGeorge wrote:No change in recipe, it's exactly what Belgian said: people don't like the word "bitter" and you [can't] stand in every store educating the customer.


No "bitter" for me, I'm going to grab this IPA...
mgmoney
Posts: 259
Joined: Tue Aug 17, 2010 12:46 pm

Re: Nickel Brook Brewing

Postby mgmoney » Fri Oct 27, 2017 2:47 pm

Was there last Saturday and the funk house line up was amazing. Had a flight and no charge for the flight since I ended up buying a bunch of sours. I’m a happy man but wish they would put out more than just the raspberry Uber at lickbos
Everytime I learn something new I forget something old...like that time I learned to make wine and then forgot how to drive...
Coronaeus
Posts: 271
Joined: Thu Jul 17, 2014 2:11 pm

Re: Nickel Brook Brewing

Postby Coronaeus » Sun Oct 29, 2017 2:45 pm

Do I remember correctly reading somewhere that Kentucky Bastard, Winey Bastard, etc. are going to be released in smaller packages next year? I think I remember reading that somewhere but a cursory search has revealed nothing. Thanks.
S. St. Jeb
Bar Fly
Posts: 727
Joined: Tue Mar 22, 2011 10:44 pm
Location: Burlington, ON

Re: Nickel Brook Brewing

Postby S. St. Jeb » Sat Nov 18, 2017 11:38 am

Nickelbrook will be releasing a "Mystery Pack" with four different beers labelled A, B, C, and D. Purchaser's will have the opportunity to vote for their favourite, which will be released with full branding next spring.

http://www.canadianbeernews.com/2017/11 ... o-release/

Labatt's did something like this back in 1995. They introduced "Copper X" and "Copper Y". I don't recall which won; also don't recall Labatt Copper being around for too long after that.

http://strategyonline.ca/1995/01/09/9977-19950109/

Also, took a quick look and I don't think it's been mentioned on here that Nickelbrook will be moving to St. Catharines.

http://www.canadianbeernews.com/2017/09 ... w-brewery/
http://www.stcatharinesstandard.ca/2017 ... ok-brewing
sofakingdrunk
Bar Fly
Posts: 720
Joined: Sun Jan 26, 2014 7:55 am
Location: Guelph

Re: Nickel Brook Brewing

Postby sofakingdrunk » Sat Nov 18, 2017 1:19 pm

S. St. Jeb wrote:Nickelbrook will be releasing a "Mystery Pack" with four different beers labelled A, B, C, and D. Purchaser's will have the opportunity to vote for their favourite, which will be released with full branding next spring.

http://www.canadianbeernews.com/2017/11 ... o-release/

Labatt's did something like this back in 1995. They introduced "Copper X" and "Copper Y". I don't recall which won; also don't recall Labatt Copper being around for too long after that.

http://strategyonline.ca/1995/01/09/9977-19950109/

Also, took a quick look and I don't think it's been mentioned on here that Nickelbrook will be moving to St. Catharines.

http://www.canadianbeernews.com/2017/09 ... w-brewery/
http://www.stcatharinesstandard.ca/2017 ... ok-brewing



Re:the mystery pack, great idea. I love it from a marketing standpoint and a consumer standpoint.
S. St. Jeb
Bar Fly
Posts: 727
Joined: Tue Mar 22, 2011 10:44 pm
Location: Burlington, ON

Re: Nickel Brook Brewing

Postby S. St. Jeb » Mon Dec 04, 2017 10:12 pm

S. St. Jeb wrote:Nickelbrook will be releasing a "Mystery Pack" with four different beers labelled A, B, C, and D. Purchaser's will have the opportunity to vote for their favourite, which will be released with full branding next spring.

http://www.canadianbeernews.com/2017/11 ... o-release/


The announcement on Canadian Beer News said the mystery pack "will offer minimal information about the beers it contains". Well.....not too minimal. I picked it up today. The four beers are Stout, NE Session IPA, New England Style IPA, and Dry-Hopped Sour.
sofakingdrunk
Bar Fly
Posts: 720
Joined: Sun Jan 26, 2014 7:55 am
Location: Guelph

Re: Nickel Brook Brewing

Postby sofakingdrunk » Tue Dec 05, 2017 8:53 am

S. St. Jeb wrote:
S. St. Jeb wrote:Nickelbrook will be releasing a "Mystery Pack" with four different beers labelled A, B, C, and D. Purchaser's will have the opportunity to vote for their favourite, which will be released with full branding next spring.

http://www.canadianbeernews.com/2017/11 ... o-release/


The announcement on Canadian Beer News said the mystery pack "will offer minimal information about the beers it contains". Well.....not too minimal. I picked it up today. The four beers are Stout, NE Session IPA, New England Style IPA, and Dry-Hopped Sour.


How are the beers?
beerstodiscover
Bar Fly
Posts: 515
Joined: Sat Dec 21, 2013 12:16 pm
Contact:

Re: Nickel Brook Brewing

Postby beerstodiscover » Tue Dec 05, 2017 11:11 am

Interesting, I was expecting: lager, hoppy lager, amber, wheat.

Does it list the styles on the packaging?

If not, it would be rather brave to include a sour. Imagine your average lager drinker opening that mystery can! I'll have to pick it up.
User avatar
Napalm Frog
Posts: 203
Joined: Mon May 04, 2015 9:01 am
Location: Toronto

Re: Nickel Brook Brewing

Postby Napalm Frog » Tue Dec 05, 2017 11:56 am

Looks like the beers are labelled A, B, C, D and the styles are on the box.
User avatar
Blasphomet
Posts: 445
Joined: Tue Dec 04, 2012 11:07 am

Re: Nickel Brook Brewing

Postby Blasphomet » Tue Dec 05, 2017 1:20 pm

If the price of the Kentucky Bastard is really what the Food&Dink mag said, I won't be picking this up either out of spite.
S. St. Jeb
Bar Fly
Posts: 727
Joined: Tue Mar 22, 2011 10:44 pm
Location: Burlington, ON

Re: Nickel Brook Brewing

Postby S. St. Jeb » Tue Dec 05, 2017 4:53 pm

sofakingdrunk wrote:
S. St. Jeb wrote:
S. St. Jeb wrote:Nickelbrook will be releasing a "Mystery Pack" with four different beers labelled A, B, C, and D. Purchaser's will have the opportunity to vote for their favourite, which will be released with full branding next spring.

http://www.canadianbeernews.com/2017/11 ... o-release/


The announcement on Canadian Beer News said the mystery pack "will offer minimal information about the beers it contains". Well.....not too minimal. I picked it up today. The four beers are Stout, NE Session IPA, New England Style IPA, and Dry-Hopped Sour.


How are the beers?

Didn't get into them last night and will be away for a couple of days, so probably won't try them until the weekend.
S. St. Jeb
Bar Fly
Posts: 727
Joined: Tue Mar 22, 2011 10:44 pm
Location: Burlington, ON

Re: Nickel Brook Brewing

Postby S. St. Jeb » Tue Dec 05, 2017 4:58 pm

beerstodiscover wrote:Interesting, I was expecting: lager, hoppy lager, amber, wheat.

Does it list the styles on the packaging?

If not, it would be rather brave to include a sour. Imagine your average lager drinker opening that mystery can! I'll have to pick it up.


Napalm Frog wrote:Looks like the beers are labelled A, B, C, D and the styles are on the box.


Styles are listed on the box. Alcohol content is listed with the style description, and on the can. There is one redundancy, but I'm pretty sure they are listed in order. At the very least you can guarantee knowing two of them before opening.

Yes, having an average lager drinker unexpectedly try a sour would be something to see. :D

Return to “Ontario Brewers”

Who is online

Users browsing this forum: No registered users and 2 guests