darmokandjalad wrote:I'm pretty sure Duplicitous existed well before they put out that mystery pack. I guess it's possible that they just slapped a mystery label onto an existing product (in order to see if it was worth pursuing a wider release), but I don't know why they'd choose to be secretive about it.
Same with the Cheeky/mystery stout comparison - I agree that they were very similar beers, but if they really are the same beer why not just say that (or at least, admit to it when asked)? What do they get out of it by lying?
A good marketing strategy. I'm not being accusatory or anything, but in today's beer market you need to find creative ways to stand out. The stout recipes may very well be different, but are so close that many people would have trouble discerning them apart outside of a side-by-side tasting.