New listings and label changes in the LCBO for existing products Premium Lager and Lot 9 Pilsner, and a new Boundless IPA, indicate a slight rebranding going on. The word "Creemore" is more pronounced, and they have dropped the word "Springs" from the main part of the label. A small version of the old label is on the side of the can - at least for the lager, as I picked one up today.
I understand if they want to refresh the brand and label, but I would have thought the word "Springs" to be favourable. Can't say I particularly like the new label, but, of course, that is entirely subjective. There is nothing on their website about this.