Steamwhistle Ads

cannondale · Post by **cannondale** » Fri Dec 12, 2008 11:33 am

I suppose I can understand Steamwhistle's 'Do one thing really, really well' philosophy. But I'm a little confused by their recent marketing approach of insinuating that to attempt to brew multiple styles (i.e. 'a stout or an ale') would result in an automatic dip in quality. Why are they selling themselves short? Surely they could manage to brew at least one more style of beer while maintaining the same quality standards, no?

Unless of course they are implying that other brewers who attempt multiple styles cannot possibly produce something of optimal quality. Good grief. I'm assuming that they are not a part of the OCB?

Ya, ya, it's a competitive market and all that, but come on, that's just ridiculous.

boney · Post by **boney** » Fri Dec 12, 2008 12:03 pm

The first time I heard that ad I was driving back from Grand River Brewing with 5 different kinds of beers in my trunk and I thought to myself "oh well, I guess I'll really have to try to enjoy all of my shitty beers from a non-focused brewery". Haha. Oh brother. Using that criteria, Westvleteren, De Struise and Lost Abby must not care about the quality of their beers.

matt7215 · Post by **matt7215** » Fri Dec 12, 2008 12:42 pm

steam whistle really isnt trying to appeal to beer geeks with their ads. as far as im concerned their slogan should be " We do one thing and its a toned down version of a classic style that should appeal to the masses, oh and we sell the shit out of it!"

Derek · Post by **Derek** » Fri Dec 12, 2008 12:45 pm

Steamwhistle is basically the son of Upper Canada... which certainly could have used more focus on their quality assurance, though I'm not sure if the variety of brews was actually their downfall.