The Bar Towel

Am I the only one that feels like this media release came through a rip in the space-time continuum, direct from Bizarro World? I mean, sure, spin it up a bit. But, Equals Brewing (of which I'd never previously heard tell) is one of Ontario's most successful brewers? Side Launch Wheat is the world's #3 wheat beer? And yes, I know it is (or has been in the past) well-regarded.

I must know: what other outstanding achievements in the field of excellence does this partnership have in store for Ontario beer, seltzer, and Newspeak enthusiasts?

Side launch has actually fallen to 4th now, but it's definitely not news it's a world-class hefe:

https://www.ratebeer.com/beerstyles/wei ... eweizen/7/

S M A wrote: ↑Fri Oct 21, 2022 12:10 pm Am I the only one that feels like this media release came through a rip in the space-time continuum, direct from Bizarro World? I mean, sure, spin it up a bit. But, Equals Brewing (of which I'd never previously heard tell) is one of Ontario's most successful brewers? Side Launch Wheat is the world's #3 wheat beer? And yes, I know it is (or has been in the past) well-regarded.

I must know: what other outstanding achievements in the field of excellence does this partnership have in store for Ontario beer, seltzer, and Newspeak enthusiasts?

Yeah, this reads from the deep end of the post truth PR pool. It's all "cuz we say so".

I was charmed by this line in Ben's Beer Blog, though:
"because in 2014 it was actually illegal in Ontario to open a brewery without a beer that “marries the best of traditional English and modern American pale ale styles.”"

As touched on in Ben's article, Side Launch was just all over the map lately. Sounds like there's desire to keep and expand the existing facility but Side Launch definitely needs to revisit its branding, build something cohesive. Something tells me there are gonna be Side Launch seltzers in no time though...

What I really wish is that Hancock takes his core recipes and resurrects the Denison's brand and brewpub. I still bought Side Launch Wheat regularly, but I swear it never quite tasted the same. I wasn't as enamoured by the SL branding either, I miss those old Denison's cans.

seangm wrote: ↑Mon Oct 24, 2022 12:42 pm What I really wish is that Hancock takes his core recipes and resurrects the Denison's brand and brewpub.

I wonder if any enterprising brewery in Ontario has approached him to bring the brand back as a part of a broader portfolio. I'm sure he doesn't want to do all the heavy lifting at this stage of his career. Would be a shame if he signed away the brand name to SL.

Cass wrote: ↑Mon Oct 24, 2022 1:03 pm

seangm wrote: ↑Mon Oct 24, 2022 12:42 pm What I really wish is that Hancock takes his core recipes and resurrects the Denison's brand and brewpub.

I wonder if any enterprising brewery in Ontario has approached him to bring the brand back as a part of a broader portfolio. I'm sure he doesn't want to do all the heavy lifting at this stage of his career. Would be a shame if he signed away the brand name to SL.

That's what I was thinking, since it seems like he won't really be a part of SL's future. Would be a shame indeed. Sadly I don't have the capital to get it done lol

seangm wrote: ↑Mon Oct 24, 2022 12:42 pm ... Side Launch definitely needs to revisit its branding ...

And they have.

https://www.canadianbeernews.com/2023/0 ... -branding/

Did they give you an honorarium for your suggestion?

Cass wrote: ↑Mon Oct 24, 2022 1:03 pm

seangm wrote: ↑Mon Oct 24, 2022 12:42 pm What I really wish is that Hancock takes his core recipes and resurrects the Denison's brand and brewpub.

I wonder if any enterprising brewery in Ontario has approached him to bring the brand back as a part of a broader portfolio. I'm sure he doesn't want to do all the heavy lifting at this stage of his career. Would be a shame if he signed away the brand name to SL.

Equals Brewing has purchased Sidelaunch. I've heard they've reached out to Hancock to consult, with the desire to brew the beers staying true to his original recipes.

cboden wrote: ↑Fri Apr 14, 2023 9:12 am

Cass wrote: ↑Mon Oct 24, 2022 1:03 pm

seangm wrote: ↑Mon Oct 24, 2022 12:42 pm What I really wish is that Hancock takes his core recipes and resurrects the Denison's brand and brewpub.

I wonder if any enterprising brewery in Ontario has approached him to bring the brand back as a part of a broader portfolio. I'm sure he doesn't want to do all the heavy lifting at this stage of his career. Would be a shame if he signed away the brand name to SL.

Equals Brewing has purchased Sidelaunch. I've heard they've reached out to Hancock to consult, with the desire to brew the beers staying true to his original recipes.

Not sure if this is permanent, but Godspeed has done this with Weizen & Dunkel:

https://www.godspeedbrewery.com/shop/arbeit-hefeweizen
https://www.godspeedbrewery.com/shop/ar ... izen-36wss

S. St. Jeb wrote: ↑Thu Apr 13, 2023 2:41 pm

seangm wrote: ↑Mon Oct 24, 2022 12:42 pm ... Side Launch definitely needs to revisit its branding ...

And they have.

https://www.canadianbeernews.com/2023/0 ... -branding/

Did they give you an honorarium for your suggestion?

Hah, I wish. No one ever gives me credit for all my great ideas.