Page 2 of 2
Re: We might be seeing Rolling Rock soon
Posted: Mon Sep 25, 2006 9:37 am
by Rob Creighton
Bobbyok wrote:I was told a few years back that part of Labatt's deal with A-B to brew Bud and Bud Light was that Rolling Rock wouldn't be sold in Canada. Which makes sense, if InBev owned Rolling Rock - A-B wouldn't want Bud and Bud Light competing with a product owned by the company contract brewing them, would they? But if A-B now owns it, the story changes. I wonder if they'll just have Labatt contract brew Rolling Rock?
That makes complete sense in that the 'brewery' is no longer part of the picture. It is made in one of the nameless New Jersey plants so making it up here with Bud Light done to the 'Canadian taste' and trying to let the marketing guys create the aura of Rolling Rock around it makes complete sense (gag).
Re: We might be seeing Rolling Rock soon
Posted: Mon Sep 25, 2006 11:50 pm
by Ghost542
[[/quote]
I was told a few years back that part of Labatt's deal with A-B to brew Bud and Bud Light was that Rolling Rock wouldn't be sold in Canada. Which makes sense, if InBev owned Rolling Rock - A-B wouldn't want Bud and Bud Light competing with a product owned by the company contract brewing them, would they? But if A-B now owns it, the story changes. I wonder if they'll just have Labatt contract brew Rolling Rock?[/quote]
It's funny, but I've also heard a rumour that A-B wants to handle the Bud brands themselves now, instead of Labatts, since it's got such a huge share of the market.
All I know is...I cannot wait for Rolling Rock to come out...I'd better keep my eye out..I'll list it
Posted: Tue Sep 26, 2006 12:32 am
by Hamilton Brian
Sorry for those happy, but colour me unimpressed. It was unibeer for us...even in the mecca that Maine was at the time. I never cared for it...the best part of it was the 33 mystery and the painted bottle. That was novel in 1990.
Give me genuine beer. Give me Geary's. Give me Shipyard. Give me Gritty's. Save your dreck for someone else.
Posted: Tue Sep 26, 2006 10:14 am
by pootz
I wonder what fantasy planet "beverage industry execs." live on......they think they can float anything on a sea of BS.....they still believe like dogmatists that beer is all the same and "good beer" is 99% creative image and PR work.....and so the world gets another bland adjuct rice-laced pilsner and a brewing ( Read: beer marketing) legend is reinstated.
RR was a decent change from the maco corn brews back in the day when "the deer hunter" was a new movie...but even then it was not really as good a Canadian macro... it was thin and fizzy and dry with an overly sweet taste and if it got warm the DMS was evident... it's difference was it was really the first "dry" beer before the Japaneese got wind of the idea of using rice and deep carbonation to dry up the taste of adjunct beer. RR simply called this "extra pale".
The Latrobe/Rolling Rock "33" mystique demystified for TBT patrons:
according to James L. Tito, once CEO of Latrobe Brewing, the 33 signifies the thirty-three words in their slogan, which are: "Rolling Rock From the glass lined tanks of Old Latrobe, we tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you." An executive wrote the number of words in the slogan to indicate how much space it would take on the bottle and that draft was sent to the printer. Therefore their first batch of bottles had the number 33 imprinted on them and during the Great Depression there was no reason to throw away perfectly good merchandise. This tradition is held in place by the company itself: even as the wording of the labels changes over the years (the new wording on low-carb Rock Green Light labels, for example, discussing the nutritional information), the main paragraphs are carefully structured to retain a length of 33 words.