Steve Beaumont wrote:
That said, I do find the flavour of Guinness much different than it was even a handful of years ago, as the company has pushed more and more to capture the lager-drinking youth market. No longer, to my palate, does it have the appetizing "tang" of dry, almost sour roast that once made it so appealing. Tellingly, when I travelled the island from Dublin to Cork to Shannon a few years ago, not even Guinness loyalists would dispute with me the assertion that the beer didn't taste as it used to.
And finally, welcome Liam. I missed your entry to the Towel last month. What you been doing lately?
It is indeed but a shadow of it's former self. As the auld fellas used to say in The Palace Bar, "It has no cut to it". To quote an old colleague, when I had my first pint of Guinness, "I didn't know whether to laugh, cry, or throw up". Guinness has only themselves to blame for introducing Ireland to Bud. Apparently the story used to be that as a young fella, you started drinking Smithwicks and eventually 'became a man' after choking down your first few pints of the black stuff (please excuse my political incorrect gender usage)
Given Bud challenges the palate not at all, it's not surprising that Bud is emerging as the biggest selling beer in Ireland. Young Irish people's palates are dancing to a new tune, forsaking this traditional progression more and more. Guinness is trying, in their way, to stem the bleeding. The introduction of 'Cold-flow technology' which dispensed an ice cold pint at the tap was not received too well by the auld fellas in Ireland. I remember being in a pub and seeing one fella ask (in all seriousness) if the barman could microwave his pint on high for 7 seconds. Another time I saw an auld fella with his pint in a teapot of warm water. MMM cold, crisp, clean - sounds like any mega brewer advertising slogan.
I also heard they no longer do the bottle conditioned pint bottles anymore.
Shameful, really.
As usual Stephen, I'm not doing enough! Ha! I'm off to Newfoundland for a few months to start a new brewpub (back for Christmas), doing a lot of development and operations work in the cooler business (don't choke), trying to start my own thing.
Pax.
Liam