Because they can't! Plain and simple. You are right, that their margins are higher on a bottle sold in Ottawa compared to Toronto, so if they could sell 100% of their beer in Ottawa, they would!Kel Varnsen wrote: If they could sell all 1000 bottles of beer in Ottawa
There are other things to consider as well, such as longer-term planning. If, as you say, they could sell 100% of their beer in the Ottawa area NOW, perhaps they plan to expand in the near term and thus getting their beer across the province serves as a marketing tool to build their brand in anticipation of their expansion.