The Bar Towel

A 5 mill opening marketing campaign.
Millions spent on ongoing TV and radio advertising.
Millions spent on sponsorship rights for football teams and hockey arena's.
A large, expensive sales force that doesn't seem to have a clue about the beer or selling beer.
Investment in some very expensive downtown property for a brewpub in a location that hasn't survived under 2 previous operators.
Frank is renowned as a hustler in a series of somewhat questionable business'.
A lot of really bad beer that hasn't sold well at all.
Steelback is not financed by shareholders.

Okay, the question is;
How does this abortion serve Barry Sherman as Chairman & Ceo of Apotex Pharma? His billions are financing it - whats this all about. Is there a forensic auditor out there that can shed some light?

Rob Creighton wrote:Okay, the question is;
How does this abortion serve Barry Sherman as Chairman & Ceo of Apotex Pharma? His billions are financing it - whats this all about. Is there a forensic auditor out there that can shed some light?

Are you positive that Sherman/Apotex has a stake in Steelback? I saw him mentioned as a financier in D'Angelo's bid for a CFL team in Ottawa, but there was no suggestion in anything I read that he had any connection to the brewery or D'Angelo's other businesses.

Rob Creighton wrote:Okay, the question is;
How does this abortion serve Barry Sherman as Chairman & Ceo of Apotex Pharma? His billions are financing it - whats this all about. Is there a forensic auditor out there that can shed some light?

Steelback delivers the pathogen and Apotex is the only provider of the antidote?

And while we are asking where is money comes from, here's another place that it's going: The Steelback Centre in the Soo

Rob Creighton wrote:
Okay, the question is;
How does this abortion serve Barry Sherman as Chairman & Ceo of Apotex Pharma? His billions are financing it - whats this all about. Is there a forensic auditor out there that can shed some light?

I wish.

Many moons back, I worked on an herbal beer development project for a company named QTF foods, a wholly owned subsidiary of Apotex, located in, of all places, the same plant in Tiverton. Most of my meetings with the people in charge happened in Apotex offices.

I won't get into the whole story but the company was put into receivership with a shitload of payables. Most unsecured creditors (like me) were left with large unpaid receivables.

If this project is indeed financed by Mr. Sherman, I know a few people who would be very interested in confirming that.

Pax.

Liam

inertiaboy wrote: Steelback delivers the pathogen and Apotex is the only provider of the antidote?

Seriously I have always wondered how Frank finds operating and expansion capital and staves off bankruptcy in the farcical Steelback business plan....maybe perennial losers with yearly write downs is a magnet for "silent" partners/investors looking to get some excess taxable capital out of sight?

inertiaboy wrote:And while we are asking where is money comes from, here's another place that it's going: The Steelback Centre in the Soo

Steelback is less a brewery as it is a commercial property investment company with a few well heeled clients?

pootz wrote:

inertiaboy wrote:And while we are asking where is money comes from, here's another place that it's going: The Steelback Centre in the Soo

Steelback is less a brewery as it is a commercial property investment company with a few well heeled clients?

No property investment going on here. As with many other branded arenas and stadiums, Steelback is simply paying for the naming rights for the Steelback Centre. I believe that the building itself is owned by the city.