Posted: Sun Dec 23, 2012 8:06 am
they probably did it so Ontarians wouldn't accidentally think they've lost their duopoly.GregClow wrote:So I was walking through Liberty Village the other day, and noticed something interesting - the signage on The Beer Boutique has been changed.
It used to be the logo that appears in the image near the beginning of this thread, with "The Beer Boutique" in large letters, and "The Beer Store" barely visible below. It also used a font and colour scheme quite different from the usual TBS signage.
Now, the signs say "The Beer Store" with "Boutique" much smaller below, and the typeface and design now matching the regular TBS branding.
A curious development, given how hard they tried to differentiate this store, and the other Boutiques that have followed, from the main chain. Can't help but wonder what led to the change. I didn't go in to see if it extended to any changes in the store itself, but I'll do that next time I'm down there.
Anyone know if they've done something similar with the Distillery location?