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Sam Adams and Why We Need To Stop Listening to Hipsters
Posted: Tue Jan 06, 2015 8:56 am
by MatttthewGeorge
https://antiherobrewing.wordpress.com/2 ... o-hipsters
Lots of laughs in here folks. Especially the rant on millennials.
Posted: Tue Jan 06, 2015 9:34 am
by nickw
If there's anything worse (

)than horrible millenials (and I am one myself), it's people who generalize an entire age bracket. It's a rhetorical device, sure, and the author is a millenial himself, but still: it's lazy, it's often inaccurate, it's frankly boring at this point. And -- specific to this article -- it's not something I see too often in Toronto's bar scene.
Posted: Tue Jan 06, 2015 10:10 am
by MatttthewGeorge
Boring? Nah, the rant was funny. Sure it generalizes and isn't altogether accurate, but it was funny nonetheless.
Posted: Tue Jan 06, 2015 1:30 pm
by chris_schryer
I threw my thoughts about the original story here:
http://www.torontobeerblog.com/beer-new ... ms-debate/
I like age-based generalization, and the assumption that whole groups can be "figured out"

Posted: Tue Jan 06, 2015 1:42 pm
by Cass
If anyone's curious, here is the (current) list of the bar referenced at the beginning that Jim complained about:
http://row34.com/wp-content/uploads/201 ... r-1215.pdf
Certainly a hip list for a place which describes themselves as a "workingman’s oyster bar".
Posted: Tue Jan 06, 2015 1:51 pm
by midlife crisis
A side tangent on Boston Lager’s “mediocrity”: fuck you if you think you’re too good for Boston Lager. Your palate isn’t “sophisticated,” it’s scorched earth from the ridiculous hop-bomb West Coast IPAs. Most of the IPAs that people love: they’re garbage.
Strong words. Grain of truth?
Posted: Tue Jan 06, 2015 2:10 pm
by MatttthewGeorge
midlife crisis wrote:A side tangent on Boston Lager’s “mediocrity”: fuck you if you think you’re too good for Boston Lager. Your palate isn’t “sophisticated,” it’s scorched earth from the ridiculous hop-bomb West Coast IPAs. Most of the IPAs that people love: they’re garbage.
Strong words. Grain of truth?
Another lol'er...
Posted: Tue Jan 06, 2015 2:25 pm
by MatttthewGeorge
And that's the difference between the link I posted and Chris's post. Chris has written a great article. Vinny hasn't written an article, he's ranting. It's funny, with nuggets of truth exaggerated for effect, but unlimitedly it's light on content. I laughed a lot with Vinny's piece but learned much more with Chris's piece. Cheers to both!
Posted: Tue Jan 06, 2015 2:59 pm
by midlife crisis
Cass wrote:If anyone's curious, here is the (current) list of the bar referenced at the beginning that Jim complained about:
http://row34.com/wp-content/uploads/201 ... r-1215.pdf
Certainly a hip list for a place which describes themselves as a "workingman’s oyster bar".
Sure is. And look at those prices! Maybe we are not so badly off after all.
Posted: Tue Jan 06, 2015 3:14 pm
by PeenSteen
Posted: Tue Jan 06, 2015 3:36 pm
by TheSevenDuffs
That was great! Thanks for posting!
Posted: Tue Jan 06, 2015 8:44 pm
by Belgian
Since these brewers are criticizing human behaviour, and people comprise 100% of their market, are they planning to target a non-human market or just whining ineffectually?
Greg Koch wrote:My biggest complaint with all of “you” (“you” being consumers) is that no one cares, at all, for beer that they can pull off the shelf every day.
Complain all you want, Greg WE didn't create the craft beer industry or free-market capitalism with all its tricks and techniques. Somehow many of us were conditioned to leap at any chance to buy 'the special stuff' and yeah, sometimes it's fun to score the Unicorn Beers. The mentality has gotten out of control, sure. Basically, you hate consumerism and yes I agree it is a bit obnoxious - but that's not news I'm afraid.
Oh and complain some more if all I buy is Stone IPA in the near future & and you still think 'no one cares, at all...' Brewers can make people care with 'everyday' beers that excel on that level.
Posted: Tue Jan 06, 2015 9:02 pm
by matt7215
having a Boston Lager right now, its really lovely
Posted: Wed Jan 07, 2015 9:51 am
by midlife crisis
matt7215 wrote:having a Boston Lager right now, its really lovely
I was trying to think, what would be the Ontario equivalent? Creemore? The problem there is the ownership by Molson. Creemore pre-takeover might be a rough parallel. Steamwhistle? Too bland, but maybe. I settled on Beau's Lugtread, as an example of a perfectly good beer, becoming ubiquitous, that the cognescenti love to hate.
Posted: Wed Jan 07, 2015 9:55 am
by TheSevenDuffs
midlife crisis wrote:matt7215 wrote:having a Boston Lager right now, its really lovely
I was trying to think, what would be the Ontario equivalent? Creemore? The problem there is the ownership by Molson. Creemore pre-takeover might be a rough parallel. Steamwhistle? Too bland, but maybe. I settled on Beau's Lugtread, as an example of a perfectly good beer, becoming ubiquitous, that the cognescenti love to hate.
Honestly, this is probably unfair to Sam Adams, but our closest example is probably Mill Street.