That might be what you take away from it, but it's certainly not what I think of when I hear the term "Session IPA" or "All Day Pale Ale." I also have yet to meet a craft beer geek or brewer who crushes 20 beers in a sitting. Three or four pints in a session, sure, but not 20.atomeyes wrote: and then crack open another 1 or 20. anyways...
I've been to Founders and, like most beer geeks, thought it was awesome. There were lots of students and people under 30 there, but the vibe didn't strike me as "frat house." Unpretentious and fun with great live music and world class beer, but not a frat house. We went with a beardo/weirdo couple in their mid-30s (the husband plays in this band) and they enjoyed it as well.atomeyes wrote: have you been to Founders' brewpub in Grand Rapids? it's a total frathouse. no, there's no beer snake, but it's all college kids and i don't think it's a hip or cool bar. it's ridiculously huge and beautiful, but yeah, Founders looks like they know their demographic and it isn't beardos and weirdos.
Nothing about Founders' ethos or marketing suggests they target mainstream frat boys. From their website in the "Who We Are" section:
"We don’t brew beer for the masses. Instead, our beers are crafted for a chosen few, a small cadre of...rebels who enjoy a beer that pushes the limits of what is commonly accepted as taste. In short, we make beer for people like us."
Go on about how they cater to kids who do keg stands at frat parties though.
If this isn't nitpicking, I don't know what is.atomeyes wrote: i'd rather you tell me that beer A is a great beer to have on a summer day after i mow my lawn instead of saying "you can totally crush that!" Just my opinion.
Anyway, for those who like hoppy, sessionable pales, I highly recommend the Cruiser, and I also recommend that you don't down 20 of them (crushable as it is).